Consumer

Gen Z and Gen Alpha redefine fashion and sportswear

By 2025-10-29T17:32:00

Photo Bea Vallejo via Unsplash

Source: Photo: Bea Vallejo via Unsplash

A new Boston Consulting Group (BCG) study reveals how Gen Z and Gen Alpha are reshaping fashion, athleisure and sportswear – driving demand for authenticity, creator culture and AI retail experiences.

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