Macron, the Italian producer of teamwear, continues to sign new sponsorship deals. While continuing to focus on football, it is expanding its footprint in the area of rugby, where it claims to have become a leader. Notably, it has signed up as the first and only sponsor of the newborn North American Rugby League, which is run by Robert Curtis.
Grouping rugby teams from the U.S. and Canada into two divisions, Conference East for the East Coast and Conference West for the West Coast, it was supposed to play its first tournament this year, but the project has been postponed to 2022 because of the Covid-19 emergency
Macron has also announced new technical partnership agreements with the Shizuoka Blue Revs and Sale Sharks, two rugby teams based in Japan and England, respectively. Shizuoka Blue Revs is a Japanese professional rugby union team that will play in the new Pro League, set to be launched in January 2022. The club, originally founded in 1984 as Yamaha Jubilo, was recently renamed as Shizuoka Blue Revs, although it is still owned by Yamaha Motor. Prior to Macron, the club’s technical partner was Canterbury. The agreement between Macron and Shizuoka Blue Revs involves the supply of match kits and all technical, travel and leisure time apparel.
Sale Sharks, founded in 1861, is an English rugby union club based in Sale, a small town in the Greater Manchester area. The new six-year agreement with Macron, which replaces the Sharks’ previous partnership with Samurai Sports, will start in the 2021/22 season. Macron will provide technical wear for the first team, the A-Team, the Senior and Junior Academy, the youth division and the women’s team. The agreement with Macron also involves a retail partnership, both online and at the AJ Bell Stadium store. In addition, Macron will operate a restyling of the store and create a new platform for online retail. The Sale Sharks compete in the Gallagher Premiership, the highest championship of English rugby.
Macon is dressing up more than 120 big and small rugby clubs around the world, including eight majors in the U.K. and five majors in France. It also sponsors nine national rugby federations including three Six Nations teams - those of Italy, Scotland and Wales.