More about brands – Page 163
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News briefs
Vibram signs partnership with Léo Slemett
Vibram has signed a partnership agreement with Léo Slemett, the French freeride champion. As a brand ambassador, Slemett will also collaborate with Vibram on the development of new solutions for the sport, with a focus on technology and performance. Slemett was born in 1993 in Chamonix, France, a capital of ...
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Kinexon expands partnership with European Handball Federation
Kinexon, the German sports tracking company, has expanded a partnership with the European Handball Federation (EHF) to track both the men’s and women’s tournaments of the European handball championships through 2024. The deal started with the European Handball Federation’s Euro 2020 tournament, taking place from Jan. 9 to 26. Kinexon ...
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Quiksilver and Roxy strike four-year deal with the French Surfing Federation
Quiksilver and Roxy have struck a deal with the French Surfing Federation for the next four years. This notably includes the Summer Olympics coming up this year in Tokyo. The brands are now the official kit suppliers for the French men’s and women’s short-board teams. In parallel, they will develop ...
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K-Swiss signs with Ajla Tomljanovic and Cameron Norrie
K-Swiss has signed multi-year apparel and footwear sponsorship deals with Ajla Tomljanovic and Cameron Norrie. Tomljanovic, a 26-year-old Australian tennis player, is currently 52nd in the WTA standings, having reached a peak rank of 39 last April. She will be wearing the Ultrashot 2 shoe on the court. Norrie, a ...
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Merrell to sponsor the first edition in the U.K. of the Ragnar Relay
Merrell has signed up as the official footwear partner of the first edition in the U.K. of the Ragnar Relay, an American race that is described as the world’s largest overnight relay series. Called Ragnar Trail Forest of Dean, the trail running event will be organized in June by the ...
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Reebok to rollout a new loyalty program
Reebok wants to start the international rollout of a new loyalty program, “Reebok Unlocked.” It was launched in March 2019 for Reebok’s U.S. customers and its 160,000 certified Reebok trainers in the country. To build up Reebok Unlocked, existing programs were examined and evaluated. The aim was to maintain important ...
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News briefs
Nike extends partnership with CAA
Nike and the Chinese Athletics Association (CAA), China’s governing body for athletics, have extended their partnership through 2033. Their contract was first signed in 2013 and set to run from 2014 to 2021. Nike will be supplying training gear to China’s national athletes for all Olympic Games, and it will ...
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News briefs
11teamsports is equipping the international e-sports team SK Gaming
In partnership with Nike, the German team sports specialist 11teamsports is equipping the international e-sports team SK Gaming with jerseys and training clothing. The long-term cooperation includes Nike’s merchandising collection, for which 11teamsports is taking over the global distribution. The new collection was presented to the public for the first ...
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News briefs
Puma signs long-term deal with PSV Eindhoven
In confirmation of a report in our previous issue (SGI Europe Vol. 31 n°1,2 of Jan. 11, 2020), Puma has indeed signed a long-term deal with the Dutch football club PSV Eindhoven. The wildcat is set to become the club’s official kit supplier from July 2020. PSV Eindhoven has won ...
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Puma signs with Duje Ćaleta-Car
Puma has signed a sponsorship deal with Duje Ćaleta-Car, the 23-year-old center-back for the Olympique de Marseille and Croatian national football teams. The Croatian football player was on the losing team in the 2018 Fifa World Cup final. He wore Puma’s Future cleats for Marseille’s win over Granville in the ...
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News briefs
UA inaugurates brand campaign for 2020
Under Armour has inaugurated a brand campaign for 2020 called “The Only Way Is Through.” The launch – a two-day “immersion” in the presence of sponsored athletes and trainers – took place in Baltimore, Maryland, where the brand has its headquarters. A 90-second commercial is showing on YouTube and the ...
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Deutsche Telekom launches program at the crossroads of fashion and technology
With “Telekom Fashion Fusion,” Deutsche Telekom has launched a program at the crossroads of fashion and technology. The program has previously promoted talent in prototype development in cooperation with events, such as the IFA trade show and the #Fashiontech Conference, both in Berlin. Only in 2019 did the program begin ...
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News briefs
Head introduces lightest snowboard range on the market
Head has announced the introduction of the lightest snowboard range on the market with boards made of innovative material combinations following the “Lyt Tech” principle. The brand applies the principle also to other product lines, including skis and ski boots. The idea is to focus only on essentials during product ...
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News briefs
Lolë expands into the men’s and travel categories
The Canadian brand Lolë, which until now has focused exclusively on women’s athleisure apparel, has announced its expansion into the men’s and travel categories. This move appears as a direct result of the arrival of actor and outdoor enthusiast Josh Duhamel as equity owner and investor as well as ambassador ...
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Polartec to present a lighter version of Power Air fabric at Ispo Munich
Polartec will present a lighter version of its two-year-old Power Air fabric at Ispo Munich 2020. The polyester fabric is made from a single yarn, is fully recyclable and has a higher content (73 percent) of post-consumer recycled (PCR) resin. It works by encapsulating air-trapping fibers. This results in a ...
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News briefs
Ispo Awards 2020 winners have been selected
The winners of the Ispo Awards 2020 have been selected but, as usual, cannot be announced before the official award ceremony at Ispo Munich on Jan. 26 at 4.30 p.m. As the organizers report, the jury has selected the highlights from over 430 entries in four segments: snowsports, outdoor, fitness ...
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News briefs
Multiple brands adopt Gore-Tex Pro tech
Arc’teryx, Mammut, Mountain Equipment, Mountain Hardwear, Montbell, Norröna and Patagonia are among the apparel brands that have adopted three new Gore-Tex Pro technologies for their autumn/winter 2020/21 collections. Segmenting its offer of solutions for waterproof/breathable fabrics, W.L. Gore & Associates has developed a “most rugged technology,” a “stretch technology” and ...
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Rab to present its first skiwear collection at Ispo
Rab will present its first skiwear collection, called Khroma, at Ispo Munich. The British outdoor brand describes it as a natural progression of its own history. Khroma is a clothing system to keep ski mountaineers warm, dry and comfortable at all times. The step does seem natural, as Rab has ...
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News briefs
Balenciaga introduces new chunky shoe
Will chunky and colorful sneakers continue to be in fashion? Balenciaga, which launched the new trend a few years ago, presented a much smaller sneaker, called Zen, at its recent fashion show in Paris under the slogan “take it easy.” Made of polyurethane, the more minimalistic Zen shoe has a ...
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News briefs
TNF and Fusalp adopt the “intelligent heating technology” developed by Clim8
The North Face and Fusalp have adopted the “intelligent heating technology” developed by Clim8, a four-year-old French firm, in the wake of Odlo, Ixon and Burton. For the next autumn/winter season, TNF will be using it in some versatile mid-layers and sport chic jackets, and Fusalp in gloves. Similar functionalities ...
