Reebok to rollout a new loyalty program

Reebok wants to start the international rollout of a new loyalty program, “Reebok Unlocked.” It was launched in March 2019 for Reebok’s U.S. customers and its 160,000 certified Reebok trainers in the country. To build up Reebok Unlocked, existing programs were examined and evaluated. The aim was to maintain important ...

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