More about brands – Page 91
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ArticleIFIT acquires the Sweat fitness platform
iFIT Health & Fitness, the leading American fitness equipment supplier formerly called Icon Health & Fitness, has acquired Sweat, an Australian-based online fitness training platform for women. According to the Wall Street Journal, which cites “people familiar with the matter,” the acquisition is preparatory to plans for an initial public ...
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News briefs
Joma is forming a European running team
Joma is looking to put together a team of three to wear a special edition of its Storm Viper running sneaker through some 182,585 km of footraces in various European countries. For the selected runners, the Spanish sportswear brand will be covering the costs of all running bibs and travel ...
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News briefs
Superdry’s CEO is made Organic Ambassador
Superdry’s co-founder and CEO, Julian Dunkerton, received “Organic Ambassador” status at the 2021 edition of the Best of the Organic Market (BOOM) Awards. Superdry has pledged to switch to organic or organic-in-transition cotton by 2025 in all of its purely cotton garments and to induce 20,000 farmers to switch to ...
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News briefs
Asics to auction NFTs
Resorting to blockchain technology, Asics is auctioning its first NFT collection of non-fungible tokens, alias NFTs. Called Asics Sunrise Red, the collection comprises 189 NFTs around nine “digital footwear products,” among them the Gel-Lyte III, Gel-Quantum 360 and Metaracer, as well as flip-flops and sandals. The nine models will have ...
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News briefsION strengthens marketing team
Sara Bassano (left) and Rebecca Volz ION, the bike, surfwear and accessories company that belongs to Boards & More, has strengthened its marketing department with two new team members, Rebecca Volz and Sara Bassano. Volz worked for six years as a student assistant at Red Bull ...
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News briefsPolartec announces its transition to DWR finishes without PFASs
Polartec says it will completely eliminate the use of PFAS (including PFC) in its durable water repellent (DWR) finishes, effective immediately. The functional fabrics will not make any sacrifices in terms of durability or water-repellent function despite the elimination of PFAS, Polartec claims. This new development fits seamlessly into the ...
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News briefsReima keeps kids cool with a sugar substitute
For the summer 2021 season, Reima continues to develop its Cooling Comfort collection, which helps kids feel fresh despite the summer heat. One innovative technology introduced by the Finnish sports brand is called Xylitol Cool and is based on edible sweeteners. Originally used in Finland as a sugar substitute in ...
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News briefsAltexa will launch a new bio-based HDry membrane
Altexa, an Italian company involved in the Ppastic resin & synthetic fiber manufacturing industry, announced the launch of a new HDry b5 laminate membrane at the Aug. 10-12 Outdoor Retailer trade show in Denver, in cooperation with its U.S. partner, GHS Holdings. The company’s new HDry b5 membrane is a ...
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News briefs
Report: ABG and Wolverine are no longer bidding for Reebok
The Authentic Brands Group (ABG) and Wolverine Worldwide have reportedly pulled out of the bidding process for Reebok, according to The New York Post. The newspaper mentioned Aug. 2 – three days before the scheduled release of Adidas’ first-half results – as the deadline set for submitting any binding bids. ...
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Article
Adidas partners with Common Goal to help undeserved communities
Adidas has announced a long-term partnership with Common Goal to promote lasting social change among under-served communities and create a better and more inclusive future through football. Common Goal’s members pledge 1 percent of their earnings to a central fund, allocated to high-impact organizations that harness the power of football ...
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News briefs
Oakley releases a promotional video
Oakley has released a minute-long promotional video titled “Be Who You Are,” that is described as a celebration of self-expression, encouraging people to believe in themselves. It features footage on such athletes as Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester. It is narrated by the chef ...
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News briefs
JD Sports signs up as new sleeve sponsor of Norwich City
JD Sports will be the shirt sleeve sponsor of the Norwich City Football Club for the upcoming Premier League season, starting in August. The logo of the sports retail company will feature on the sleeve of the club’s first team on its home, away and third kits, as well as ...
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News briefs
Nike partners with the Abu Dhabi Marathon
The organizer of the 2021 Abu Dhabi National Oil Company (ADNOC) Abu Dhabi Marathon, the Abu Dhabi Sports Council (ADSC), and its title sponsor, ADNOC, have announced Nike as the marathon’s official technical sponsor. Under the terms of the new two-year agreement, Nike will supply high-performance sportswear for the upcoming ...
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News briefs
Shimano to raise bike component capacity by 1.5 times
A few weeks ago, Shimano had to close its Malaysian plant, forced by the Malaysian government’s Covid lockdown. The Japanese company now announced that it would invest in a new factory in Singapore and new machinery at two factories in Japan, with an eye on increasing production capacity for bike ...
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ArticleAnta unveils 5-year strategic targets and a 24-month acceleration plan
While providing another update on its results for the second quarter, Anta Sports Products announced new strategic targets that it wants to achieve over the next five years and a 24-month acceleration plan, called “Lead to Win,” for its core Anta brand. It had nothing to say at this stage ...
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News briefs
Lululemon uses mushroom-based material for yoga accessories
Lululemon Athletica is making use of Mylo, an alternative leather material, for a yoga mat and detailing on two bags. Mylo, produced by Bolt Threads, is made with mycelium, the vegetative part of a fungus, found in mushroom roots. The Canadian sportswear company said that it would be producing new ...
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News briefs
Fitbench presents all-in-one workout bench made in the U.S.
Fitbench is introducing the Fitbench Free, its first all-in-one workout bench designed for use at home. The new space-saving, lightweight Fitbench Free is also the company’s first model that is made entirely in the U.S. The Fitbench Free comes with four hexagon dumbbells, a kettlebell, a slam ball, six resistance ...
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News briefs
Puma presents the “Madchester” collection
Puma, which sponsors the English Manchester City football club, has unveiled the Madchester collection, inspired by the iconic Manchester indie-dance scene. The new Manchester City x Puma collection is indeed a tribute to the late 1980s early 1990s Manchester music scene, and also to the city’s ongoing 24-hour party atmosphere. ...
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Article
TNF, Timberland and Vans get high marks for transparency
Three VF Corp brands – The North Face (TNF), Timberland and Vans - ranked high in the 2021 Fashion Transparency Index published by Fashion Revolution, a global activism movement that is pushing for greater disclosure in fashion supply chains, warning that progress in transparency in the sector generally remains ...
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News briefs
Buff grows by 63%
Original Buff, the Spanish headwear and neckwear company, saw its revenues soar by 63 percent to €85 million during the financial year ended April 30, thanks to multiple reasons. It benefited from the increased popularity of outdoor activities during the Covid-19 pandemic, the launch of its anti-Covid face masks and ...
