Nautilus has announced a definitive agreement to acquire VAY (pronounced “way,”), a company whose proprietary computer vision software enables computers to understand human motion through cameras. The price of the transaction has not been disclosed. Nautilus says the acquisition will allow it to scale its own JRNY digital platform by enabling real-time motion tracking and data analysis during workouts on a one-to-one basis. JRNY members will be able to use the technology with Nautilus’ Bowflex and Schwinn strength and cardio training machines as well as for bodyweight, yoga and other floor exercises. The aim is to help customers to reach their goals “in a more personalized and scientific way,” says Nautilus’ CEO, Jim Barr. Estimating that 25 percent of former gym-goers do not plan on returning to the gym, Nautilus expects that its subscription business will grow to represent 20 percent of its total revenues. It targets 2 million JRNY members by 2026.

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