All News briefs articles – Page 207
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News briefsSport 2000 Austria celebrates 50th anniversary
Over the past 50 years, Sport 2000 Austria has developed from a small garage with ten retailers to Austria’s largest sports retailer community with currently 232 retailers. Sport 2000 Austria employs around 3,450 people and will achieve a projected turnover of 700 million euros in its anniversary year (estimate based ...
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News briefsFila launches a capsule collection with Haider Ackermann
Fila has announced a collaboration with Haider Ackermann. The Colombian-born French designer will create a one-off collection of menswear, womenswear and accessories for the sportswear brand. The collaborative capsule collection will be unveiled with a fashion show in Manchester, U.K. on Nov. 17, 2022.
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News briefsSalomon revamps logo, presents new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
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News briefsEquip App raises CHF 5 million to revolutionize access to sports
Geneva-based private equity firm The New Frontiers (TNF) led the 5 million Swiss francs funding round for Equip, a self-service rental app founded in 2021 that promises to fundamentally change the way sports are played at the local level. Equip was born in Switzerland in 2021 out of a desire ...
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News briefsInstagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
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News briefsDecathlon Spain recognized for promotion of cycling
On Sep. 9, the Spanish Royal Cycling Federation (RFEC) – part of the Ministry of Transport, Mobility and Urban Agenda – bestowed its Bike Territory seal on Decathlon Spain, according to Diffusion Sport. Decathlon is the first company to receive the seal, which recognizes the promotion of cycling, to customers ...
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News briefsSalomon launches new loyalty program S/Plus
Salomon’s new free loyalty program S/Plus offers its members free shipping, free events, exclusive offers tailored to the member’s interests and special rewards. This is how Salomon strives to strengthen customer loyalty. Consumers can sign up for S/Plus either online or at Salomon stores. In addition, there ...
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News briefsCorinne Gensollen named new chair of Intersport International
Source: IIC Corinne Gensollen, Intersport International Corporation’s new chairwoman At its annual general meeting in Helsinki, the delegates of the national Intersport organizations voted for Intersport International Corporation’s (IIC) new board of management. Rick White was re-elected as an independent IIC board member from Canada. At the ...
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News briefsPuma launches metaverse website, NFTs
Puma has launched a metaverse website – “an immersive and interactive place to experience the future of the brand” – that will be offering NFTs, “web3 activations,” and limited-edition redeemable physical sneakers. Called Black Station, the website will form part of Puma’s “Futrograde” show for New York Fashion Week. ...
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News briefsBasicNet to open “Basic Village” in Milan
Italian group BasicNet will open its “Basic Village” in Milan on Sep. 21 during Fashion Week. The 4,500-square meter space will feature offices, showrooms, restaurants, commercial activities and lofts. BasicNet Group is the parent company of the Kappa, K-Way, Sebago and Superga brands. K-Way accounts for 65 to 70 percent ...
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News briefsJoma partners with the Serbian Tennis Federation
Spanish sportswear brand Joma has announced a new sponsorship agreement with the Serbian Tennis Federation. The deal involves athletes in all categories. The Serbian Tennis Federation will wear Joma uniforms for the first time at the Davis Cup 2022 in Valencia, starting on Sep. 13. Serbia won this tournament in ...
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News briefs
Tecnosport to distribute Biody Xpert
Tecnosport has signed a deal to launch and serve as the exclusive distributor and vendor of Biody Xpert, according to CMDsport. Produced by the French company Aminogram, Biody Xpert is a portable, wireless device that measures body fat, the mineral content of bones, metabolic-protein mass, intra- and extracellular water levels, ...
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News briefsAndrés Iniesta launches new sportswear brand Capitten
Spanish footballer Andrés Iniesta has launched Capitten, a new sportswear brand. Capitten’s debut line features the One 888, the flagship product of the brand’s collection. It’s a limited-edition football boot for adults and children, designed in partnership with Japanese firm Shimpei Inoue and inspired by the 1980s. The shoe is ...
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News briefsSaucony boosts its retail presence in Spain
Saucony, a brand of Wolverine Worldwide, is planning to open around 20 shop-in-shops at El Corte Inglés’ department stores across Spain between 2022 and 2023, Modaes has reported. Specifically, between ten and twelve will open in the fourth quarter of 2022, devoted to its Originals product line (fashion). Six or ...
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News briefsLululemon at Club Pilates studios in Spain
Lululemon has begun distributing its products at the Club Pilates studios in Spain, Palco23 has reported. The Canadian athletic apparel retailer already has similar agreements with Club Pilates in other countries, including the U.K. and U.S. Club Pilates, which is owned by California-based Xponential Fitness, which currently has three studios ...
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News briefsDragon partners with Plastic Bank
Dragon Alliance, the in-house sports eyewear brand of Marchon Eyewear, has signed a global partnership with Plastic Bank, a social enterprise focused on stopping more plastic from reaching the oceans by collecting it within 50 kilometers of coastlines and waterways. Plastic Bank says it has prevented 60 million kilos of ...
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News briefs
Partnership between Porsche and Red Bull does not materialize
In the course of a possible Formula 1 entry by Porsche, Porsche AG and Red Bull have held talks in recent months. Both companies have jointly concluded that these talks will not be continued, Porsche said in a press release. The premise was always a partnership at eye level, including ...
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News briefsAdidas unveils the new FW22 Made with Nature Capsule Collection
Source: Adidas The new Ultraboost 22 Made with Nature for women Adidas has unveiled its latest Made with Nature capsule collection for fall/winter 2022. It continues the brand’s mission to replace conventional materials and design finite resources. The new Ultraboost 22 Made with Nature for women takes ...
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News briefsPuma presents new Away football kits
Puma has unveiled th new 2022 national team Away kits. A new design language reinterprets national motifs from football, culture, and nature, bringing them together in ways that turn each jersey into a statement piece for the nation and the national team. The German company is equipping the teams of ...
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News briefsSkechers expects situation in China to ease
Skechers still sees the international market as key to its goal of reaching $10 billion in sales by 2026, despite ongoing headwinds in China. The company said at the Goldman Sachs Global Retailing Conference that it expects the situation in the People’s Republic to improve within two quarters. It will ...
