News briefs – Page 11
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News briefsAdidas reviewing its contract with Kanye West
Adidas has placed its partnership with Kanye West “under review,” as our colleagues at the American edition of SGI report. The sportswear company has in the past spoken in the same terms of deals subsequently ended with Ashworth, TaylorMade and Reebok. This is a response to West’s badmouthing last month ...
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News briefsAdidas inaugurates a store in Rome
Adidas has opened a new store in Rome. The 714-square-meter retail space, on two floors, is located at via del Corso 132, a main street in the historical city center and one of Rome’s shopping avenues. The store features a number of technological innovations, among them immersive dressing rooms with ...
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News briefsAdidas relaunches its members week with consumer activation and product drops
The Adidas members week will return from Sept. 30 to Oct. 6, offering consumers seven days of products, activations and members-only rewards. This year’s members week brings members of the company’s adiClub activities and products that champion inclusivity. Among them is Authentic Balance Yoga, a line of gender-neutral apparel in ...
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News briefsGo Sport opens new Paris store “La Salle de Sport”
Less than one year after the acquisition of Go Sport by Hermione People & Brands for one symbolic Euro from Rallye, the company has opened its first new store in Paris. The new, 1,700-square-meter ‘La Salle de Sport’ (the gym) retail concept at Boulevard de la Madeleine in the heart ...
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News briefsAdidas teams up with Soul Cap to make swimming more accessible
Adidas has announced its first swim cap made in partnership with London-based start-up Soul Cap. The partnership aims to promote greater diversity and inclusivity in the world of swimming. The debut Adidas x Soul Cap swim cap has been designed in a range of sizes for adults or children with ...
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News briefs
Kanye West’s company files new trademarks for apparel, accessories and services
Kanye West’s company Mascotte Holdings has just filed new trademarks for Donda Sports merchandise, TMZ has revealed in an exclusive report. According to the report, Mascotte has filed new trademarks for such apparel as T-shirts, jackets and hats, as well as shoes and a range of accessories, including fanny packs, ...
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News briefsAdidas unveils the new FW22 Made with Nature Capsule Collection
Source: Adidas The new Ultraboost 22 Made with Nature for women Adidas has unveiled its latest Made with Nature capsule collection for fall/winter 2022. It continues the brand’s mission to replace conventional materials and design finite resources. The new Ultraboost 22 Made with Nature for women takes ...
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News briefsAdidas unveils federation kits for World Cup in Qatar
Adidas has revealed the home and away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain that will be worn at the FIFA World Cup 2022 later this year. Each kit was designed “as a canvas for creativity, and an opportunity to capture and express ...
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News briefs
Adidas with e-com-linked supermarket pop-up in Singapore
The Straits Times reports that Adidas has partnered with e-commerce platform Zalora, a leading Asian fashion online store, to launch a supermarket pop-up concept in Singapore. The pop-up at a local supermarket at the Bugis Junction shopping center on Victoria Street, which runs until Aug. 12, features exclusive Adidas items ...
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News briefsAdidas supplier NTX closes $200 million funding round
The textile technology company NTX, based in Singapore and Shanghai, has completed the funding of nearly $200 million in a C2 financing round led by Centurium Capital, with additional contributions from existing shareholder NRL Capital. Index Capital served as the exclusive financial advisor. According to a company release, the funding ...
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News briefsAdidas reportedly to replace New Balance as AS Roma technical partner
The contract between New Balance and Italian football club A.S. Roma is due to expire at the end of the 2022/23 Serie A season. According to the Italian newspaper Il Tempo, the deal will not be extended, and Adidas is set to take over as a technical partner in a ...
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News briefsAdidas collaborates with South African designer Thebe Magugu
Source: Adidas Thebe Magugu Originals Adidas has unveiled the first of two collaborations with South African luxury designer Thebe Magugu. The expressive sports and style designs celebrate community, heritage and identity, inspired by the designer’s South African upbringing. The debut women’s collection features artwork designed in collaboration ...
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News briefsNHL to end kit contract with Adidas after 2023/24 season
The NHL (U.S. National Hockey League) has announced that it will not continue its contract with Adidas as jersey sponsor after the 2023/24 season. The contract between the NHL and Adidas had a term of seven years. Starting with the 2017/18 season, the Herzogenaurach-based company had replaced Reebok, which had ...
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News briefsRebag now also sells Adidas, Yeezy, Nike, Jordan
Luxury re-commerce platform Rebag is now offering shoes and apparel on its platform in addition to bags, watches and jewelry. This includes products from the Adidas, Yeezy, Nike and Jordan brands. “Shoes have been one of the top requests, so of course, we listened. We applied Rebag’s meticulousness for sourcing ...
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News briefsSimplon installs pop-up exhibition at Breuninger in Munich
The Austrian bike manufacturer Simplon runs a new exhibition space in an unusual surrounding: In the high-fashion store Breuninger (formerly Konen) in the heart of Munich, the bike maker shows its bikes and offers 3D body scanning and consultancy on its products. The pop-up project runs for four weeks and ...
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News briefsAdidas will give its name to the new Porte de la Chapelle Arena in Paris
The Paris City Council has decided that the new sports arena at Porte de la Chapelle, in the north of the city, will bear the name of the German sportswear giant. Following the signature of the naming contract between Société Anonyme d’Exploitation du Palais Omnisport de Paris-Bercy (SAE POBP) and ...
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News briefsZalando signs Four Paws’ letter of intent for mulesing-free wool
The animal welfare organization Four Paws has announced a new signing of the letter of intent to move away from mulesing sheep’s wool. Retailer Zalando has joined the campaign, pledging to phase out its offerings of wool products that are not mulesing-free. The campaign calls for a complete shift away ...
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News briefsAdidas unveils murals honoring the stars of Women’s EURO
On July 7, Adidas unveiled four murals at various locations in London honoring the stars of UEFA Women’s EURO 2022™, just hours before the start of the event. The murals, created in collaboration with female artists from the U.K., celebrate the personal goals and achievements of Mapi Leon, Millie Bright, ...
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News briefsAdidas to move French HQ from Strasbourg to Paris
Adidas is planning to consolidate its French teams at a single new site in Paris by 2024. The company informed the 140 staff members at its French headquarters in Strasbourg on June 30. The move means that Adidas will leave France’s Grand Est region (formerly Alsace) after more than 60 ...
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News briefs
Adidas U.K.’s finance director leaves after more than 25 years
Business Live reports that Andrew Hackett, finance director at Adidas U.K. since April 2006, has left his position at the company. Hackett joined the Stockport-based division company in 1997 from KPMG in Manchester and has since served in various finance roles. The announcement about his departure comes after the company ...
