Product & Marketing

NHL to end kit contract with Adidas after 2023/24 season

2022-07-29T12:14:00

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The NHL (U.S. National Hockey League) has announced that it will not continue its contract with Adidas as jersey sponsor after the 2023/24 season. The contract between the NHL and Adidas had a term of seven years. Starting with the 2017/18 season, the Herzogenaurach-based company had replaced Reebok, which had ...

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