News briefs – Page 7
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News briefsAdidas joins Fashion For Good’s footwear recycling pilot
Fashion for Good has launched a new pilot with brand partners, including Adidas and footwear recycling innovator FastFeetGrinded, to test and validate footwear recycling processes and to support the uptake of recycled content in footwear, towards a more circular footwear industry. Globally, 24 billion shoes are added to the market ...
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News briefsAdidas updates guidance after Yeezy boost
Adidas, bolstered by its first sell-off of Yeezy styles, is now forecasting a full-year operating loss of about €450 million. That total represents a 36 percent improvement from its prior guidance of an FY23 operating loss of €700 million. If additional sales of Yeezy product are successful, annual results will ...
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News briefsAdidas Outdoor North America GM to depart
Michael Kadous, North America Senior Director and GM for Adidas Outdoor, Terrex and Five Ten, has announced on Linked In that he is to leave the company after seven years. Kadous joined Adidas in 2016 as a Director Global Finance, before becoming Senior Director of Global Transformation Adidas Outdoor, Terrex ...
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsAdidas unveils its new Switch FWD running shoe
Source: Adidas Switch FWD Adidas is introducing the Switch FWD, a new running shoe design expected to launch globally on July 27. The EVA compound midsole in the Switch FWD features “intricately designed voids that collapse and spring forward, converting weight into forward motion,” the brand said. ...
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News briefsAdidas claims West misappropriated Yeezy marketing funds
Bloomberg reports that although the legal battle between Adidas and its former partner Kanye West has largely been kept under seal, a reporter was able to get a look at court documents that reveal some key details. According to the documents, the sporting goods company claims that West was paid ...
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News briefsAccording to Adidas, Blokecore has landed in the U.S.
While the company celebrated Lionel Messi’s arrival at Inter Miami, Adidas says the Blokecore fashion trend is making its way in the United States, a style that refers to a fashion aesthetic that often includes vintage soccer-style pieces. Source: Adidas Jenna Ortega for Adidas Sportswear Given Adidas’ ...
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News briefsAdidas’ Executive Board Member resigns
Adidas has announced that Amanda Rajkumar, 51, member of the company’s Executive Board and Labor Director of Adidas responsible for Global Human Resources, People and Culture, has decided not to extend her executive board mandate beyond Dec. 31, 2023. The termination of Rajkumar’s appointment as an executive board member is ...
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News briefsSupreme Court declines to hear Nike’s appeal in Flyknit dispute
The U.S. Supreme Court has declined to hear Nike’s appeal of a decision by the Patent Trial and Appeal Board of the U.S. Patent and Trademark Office that one of its Flyknit patents, which covers a process for knitting footwear tops, is invalid. Adidas had asked the board to invalidate ...
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News briefsAdidas’ launches its first spikeless, laceless golf shoe
Source: Adidas Codechaos Laceless in white Adidas is launching the Codechaos Laceless, the first spikeless, high-performance golf shoe with a laceless (and Boa-less) construction in the brand’s history. The new shoe, based on a gender-neutral last and offered in a wide range of men’s and women’s sizes, ...
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News briefsLululemon joins Sorting for Circularity USA while Adidas becomes the project’s lead sponsor
Lululemon has joined the Sorting for Circularity USA project as a seventh external brand partner. Furthermore, Adidas has become the project’s lead sponsor. Sorting for Circularity USA was launched in January 2023 by Amsterdam-based Fashion for Good and Circle Economy, building on the learnings from Sorting for Circularity Europe and ...
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News briefsAdidas Sportswear drops comfort-first collection, promoted by lineup of global celebs
Adidas has unveiled the latest drop from its new Adidas Sportswear label. Z.N.E. is a collection of comfortable and relaxed fits, featuring innovative materials such as Aeroready technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, t-shirts and shorts offers minimalist and distraction-free design for ...
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News briefsReebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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News briefsAdidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
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News briefsNew Adidas Eyewear sales specialist for DACH
Eyewear manufacturer Marcolin announced the hiring of Richard Schott as the new Sales Specialist for Adidas Eyewear in the Germany, Austria and Switzerland region. Schott has more than 30 years of experience in the sports industry, from retail to purchasing to sales. For the past 23 years, he has been ...
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News briefsAdidas continues The Originals Creator Network
Adidas has announced the second edition of its educational program for underserved communities, The Originals Creator Network, in partnership with London-based creative agency and youth-led new media platform Guap. The mentorship program, first launched in March 2022, selects 40 emerging creatives from London for a series of mentorship workshops and ...
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News briefsAdidas licensee to introduce a new pádel brand
All for Padel (AFP) is planning to field its own brand, according to a pair of reports in CMDsport. The brand is to make its debut in December (for the Christmas season); include racquets, apparel and shoes; and take aim at “the new generations.” CEO José Luís Sicre assures CMDsport ...
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News briefsAdidas and Macklemore’s Bogey Boys reinterpret classic golf style
Source: Adidas Adidas x Bogey Boys Adidas and Bogey Boys, a golf and lifestyle brand founded by U.S. rapper Macklemore, have teamed up to “reimagine timeless styles from the 70s and 80s that established new trends for fashion, lifestyle and sports.” The new Adidas x Bogey Boys ...
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News briefsApparel brands address textile waste management in new report
Apparel brands have come together with the Policy Hub – Circularity for Apparel & Footwear and Eunomia Research & Consulting to research and publish a set of principles for an effective waste management system to tackle pollution and facilitate the transition to a circular economy for textiles ...
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News briefsAdidas signs golfer Rose Zhang
Source: Adidas Rose Zhang Adidas has signed American golfer Rose Zhang to a multi-year contract. The most decorated athlete in the history of amateur women’s golf will wear apparel, footwear and accessories from the German brand as she begins her professional career on the course. Zhang’s accolades ...
