Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024.
Innovative Eyewear is the developer and retailer of smart eyewear under the Lucyd, Eddie Bauer and Nautica brands. Authentic Brands Group completed the acquisition of Reebok from Adidas on March 1, 2022.
