News Briefs – Page 22
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News briefs
Nike signs up WNBA star
Nike has announced a multi-year shoe and apparel endorsement deal with Sabrina Ionescu. The financial terms of the agreement have not been disclosed. The Women’s National Basketball Association (WNBA) player was named Naismith Player of the Year and AP Player of the Year during her last year at the University ...
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Nike launches new sandal
Nike has released the Air Max Koko, a new unconventional sandal for women. The Air Max Koko is derived from the Max Air sneaker concept, which has been turned into an atypical summer sandal.
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Apparel brands may lose 20% of their value
The brand value of the world’s 500 biggest companies might lose up to an estimated $1 trillion as a result of the coronavirus crisis, according the “Brand Finance Global 500 2020” survey. Brand Finance, whose surveys aim at creating a link between marketing and finance, also conducted a Covid-19 impact ...
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Federer regains rights to RF logo
According to Tennis.com, Roger Federer has regained the rights to the RF logo, now that Nike has sold its remaining stock of RF branded apparel. The logo has not featured on Federer’s sponsored apparel since his switch from Nike to Uniqlo about two years ago, in a deal that industry ...
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Nike honors Kobe Bryant
Nike has released a spot on social media to pay tribute to the late Kobe Bryant. The spot is entitled “Mamba Forever,” after Bryant’s nickname “Black Mamba,” and shows some of the most iconic moments and achievements in the basketballer’s career. Bryant died in a helicopter crash with his 13-year-old ...
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Asos teams up with Nike for the Re:Set Lab
As reported by Fashion Network, Asos and Nike recently invited customers to take part in immersive or high-intensity classes in exercise, yoga, meditation, and arts and crafts such as candle-making, make-up application, terrarium set-up and illustration. The event, called Re:Set Lab, was held from Feb. 28 to March 1 at ...
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Nike appoints new president for Iberian subsidiary
American Nike, Nike’s Iberian subsidiary, has named Marco Deotto president. For the past five years, Deotto has been Nike’s senior finance director for southern Europe. He also spent more than a year as finance director for Italy. Before joining Nike, he held various finance-related positions with Heinz Italy and rose ...
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Nike wins case against Avenatti
Michael Avenatti – the California lawyer who rose to prominence representing an American stripper, Stormy Daniels, in a failed lawsuit against Donald Trump – has been found guilty of extortion, wire fraud and transmission of interstate communications with intent to extort in New York federal court. The plaintiff is Nike, ...
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Nike hits counterfeiters via their customs brokers
Nike has filed suit against some of its customs brokers in the U.S. – B&H Customs Services, Hana Freight and Shine Shipping – alleging their use of fake documents and a stolen corporate identity to get four containers filled with counterfeit merchandise past customs. One of these, recently seized in ...
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Coronavirus depresses Adidas’ sales in China
Updating investors on the effects of the coronavirus on its business, Adidas said that it performed well in China during the first three weeks of 2020 but has since suffered a decline of about 85 percent as compared to the same period of last year. A number of the German ...
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Nike changes the business model in South America
Claiming that it wants to move closer to its customers in the South American market, Nike said that it will in future concentrate its business in the hands of only a few distributors, meaning that it plans to close down some sales subsidiaries. Under Armour took a similar step recently, ...
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Nike runs out of Kobe Bryant items
Nike announced on Jan. 28 that the Kobe Bryant merchandise sold through its website had sold out. The company reportedly withdrew the merchandise shortly after the retired NBA star – along with eight others, among them his own daughter, Gianna, and a basketball coach – died in a helicopter crash ...
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Nike has invested in and signed an intellectual-property licensing deal...
Nike has invested in and signed an intellectual-property licensing deal with Handsfree Labs, whose devices enable people to put shoes on without using their hands. The companies have not disclosed the terms of the investment. Strategically, however, remarks from Tom Clarke, Nike's president of innovation, have suggested a link with ...
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Nike Swim is introducing Nike HydraStrong, a new high-performance, chlorine-resistant...
Nike Swim is introducing Nike HydraStrong, a new high-performance, chlorine-resistant fabric designed for high-intensity training and competition. The new fabric will be featured in the majority of the Nike Swim performance swimwear line for spring/summer 2020. Nike launched HydraStrong after conducting research globally among young, competitive athletes from high school ...
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Nike, the NFL and Fanatics have signed a new global...
Nike, the NFL and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide. The new agreement is an upgrade to the deal they signed in 2018, which covered only the U.S.
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Nike and Ocean Conservancy have launched the Arctic Shipping Corporate...
Nike and Ocean Conservancy have launched the Arctic Shipping Corporate Pledge, inviting businesses to join in the commitment to not ship through the Arctic Ocean. Arctic ice is diminishing due to climate change. This opens new ocean routes that were previously unnavigable, but increasing vessel traffic on the Arctic Ocean ...
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Nike has agreed to sell Hurley for an undisclosed amount...
Nike has agreed to sell Hurley for an undisclosed amount to a private equity fund, Bluestar Alliance. Nike had purchased the surfwear brand from its founder, Bob Hurley, in 2002. Bluestar, which owns many other consumer brands, including Bebe and English Laundry, says it wants to build Hurley into a ...
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Nike has extended its “Nike Live” store concept to Long...
Nike has extended its “Nike Live” store concept to Long Beach, California, and the Shibuya ward of Tokyo. The company opened an “experimental digital-meets-physical retail pilot,” called Nike by Melrose, in West Los Angeles in July of last year. To stock the store, Nike extrapolated from 18 months of consumer ...
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Nike tops the 2019-2020 Omnichannel Leadership Report, an assessment of...
Nike tops the 2019-2020 Omnichannel Leadership Report, an assessment of how brands are operating in their omnichannel strategies, from digital to brick-and-mortar and customer experiences. The report, released by Newstore, took a critical look at more than 200 luxury, premium and lifestyle brands. Newstore's researchers acted as secret shoppers to ...
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Nike has unveiled the Nike Vapor, an innovative performance swim...
Nike has unveiled the Nike Vapor, an innovative performance swim goggle. The new goggle, approved by the International Swimming Federation (FINA), is designed to minimize drag and maximize field of view, for optimal performance. It features curved, oversized, drag resistant lenses, maximizing the horizontal and vertical field of view and ...
