All Nielsen Sports articles
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News briefsWomen’s football to enter global top five sports by 2030, according to new report
The majority of its fan base is projected to be female.
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News briefsEuropean sport sponsorship reached new high in 2023
According to research from the European Sponsorship Association (ESA) and Nielsen Sports, the total value of Europe’s sponsorship market increased by 6.2 percent over the past year from €29.05 billion to €30.86 billion. Sponsorship across Europe returned to pre-pandemic levels in 2023. The total volume exceeded the previous record high ...
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News briefs
Athlete social advocacy grows as a key marketing trend, Nielsen report suggests
A recent report by Nielsen, titled The Changing Value of Sponsorship : 2021 Sports Marketing Trends, suggests that the sponsor media value generated by athlete advocacy posts on social media could reach $1.2 billion by 2023. According to the study, 95 percent of the athletes who have more than five ...
