All Nike AU articles
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WebinarWatch now: Decoding China’s sports footwear e-commerce market 2024–25
This SGI Expert Talk with Hot Pot China explores key trends, platform dynamics, and brand strategies that are reshaping the premium sports footwear category in e-commerce in 2024–25.
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News briefsNike launches Australia-inspired capsule collection
Nike is introducing the Nike AU Collection, the first Express Lane capsule collection inspired by Australia. The company’s so-called “Express Lane” strategy, rolled out in 2016, allows Nike to cut down from months to a few weeks the time between the product’s design and its availability at retail. Nike reminded ...
