All Nike Virtual Studios articles

  • dotswoosh-ea-black-white
    News briefs

    Nike strikes deal with video game giant

    2023-06-04T07:44:00Z

    Source: Nike Nike Virtual Studios has established a partnership with EA Sports, producer of such video games as the FIFA series and Madden NFL. The objective is to “build new immersive experiences” and open new avenues for customization, especially through .Swoosh. As our readers might recall, .Swoosh ...

  • tri-brand
    Article

    Senior executive changes at Nike to deepen consumer-led growth

    2023-05-25T06:57:00Z

    Nike announced a series of executive changes May 24 that it says build on the company’s “strong momentum” and underscore Nike’s commitment to product innovation, athlete mentorship and “unrivaled brand storytelling while driving deeper integration across the business.” Source: Nike, Inc. Heidi O’Neill Heidi O’Neill becomes the ...