All Prada articles
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News briefsCollaboration between Amazon and luxury brands leads to guilty plea from international counterfeiter
Information and evidence provided by Amazon’s Counterfeit Crimes Unit (CCU) and other luxury brands, including the Prada Group, to Chinese law enforcement has led to a counterfeit seller’s guilty plea to crimes related to the sale of counterfeit luxury products. Amazon has described the collaboration as “a unique and landmark ...
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News briefsAdidas and Prada launch first joint football boot collection
Adidas and Prada have unveiled their first joint collection of football boots. The Adidas Football for Prada collection for men and women combines Prada’s sophisticated codes and materials with Adidas’ performance football technologies. The collection reimagines three Adidas products – the Predator Accuracy, Copa Pure and X Crazyfast. The boots ...
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News briefsPrada aims to score in digital gaming space with winter outfits for avatars
Prada has partnered with game developer Ubisoft’s multiplayer platform Riders Republic, an online game featuring action sports such as snowboarding, wingsuiting or mountain biking. The Italian luxury fashion brand has provided virtual skis, snowboards and bikes specially designed for the game, as well as sportswear that players can equip themselves ...
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News briefs
A new sustainable collab between Adidas and Prada
Adidas has unveiled a new partnership with Prada with a sustainable twist. The new Adidas for Prada Re-Nylon collection consists of a wide range of Adidas Originals products made in Italy with the permanently recyclable Re-Nylon fabric introduced by Prada in 2019, which is made by recycling textile waste and ...
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News briefsPrada partners with the new Aspenx brand for skiwear
Prada has partnered with Aspenx on a six-piece capsule collection of high-end skiwear for men and women. Aspenx describes itself as a contemporary retail and experience brand. It has just been launched by the Aspen Skiing Company, which owns and operates the Aspen Snowmass mountain resort facilities and The Little ...
