All Adidas articles

  • News briefs

    Adidas signs up the #1 NFL draft pick


    The #1 NFL draft pick, Trevor Lawrence , has agreed to be sponsored by Adidas . The 21-year-old American footballer has also agreed to endorse Gatorade and to sign a special partnership for memorabilia and collectibles with Fanatics , the giant licensed products merchandiser based in Jacksonville, Florida. In fact, ...

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    Adidas to sponsor Boston College football program


    Adidas has signed a three-year deal to become the official brand of the Boston College ’s (global) football program for athletic footwear, apparel and accessories, starting on June 1. As reported in early April, New Balance agreed earlier this month to supply the college’s 30 other non-football teams ...

  • Article

    New Recycled Polyester Challenge aims to treble volumes


    After the launch in 2017 of a “Sustainable Cotton Challenge,” Textile Exchange is now launching the “Recycled Polyester Challenge,” working in cooperation with the Fashion Industry Charter for Climate Action . The 85 brands and suppliers involved aim to increase the proportion of recycled polyester fibers used in their ...

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    Adidas’ basketball hub may move to Los Angeles


    Adidas has decided to move its basketball operations in the U.S. from its North American campus in Portland, Oregon, to Los Angeles, according to Business Insider . The move would follow the brand’s appointment in December of Jerry Lorenzo , founder of the Fear of God brand of ...

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    Horst Widmann of Puma and FESI has died


    Horst Widmann , a former top executive of Adidas and Puma and a former president of the Federation of the European Sporting goods Industry (FESI) , has passed away. He was 80 years old . The highly diplomatic and kind-hearted executive was elected to lead FESI in 2004 ...

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    Adidas’ new marketing campaign focuses on “possibilities”


    In Adidas ’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the ...

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    Adidas is one of the Top 10 companies for corporate reputation


    Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company , a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex ...

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    Adidas uses mushroom fibers in a Stan Smith model


    Adidas has launched the Stan Smith Mylo , its first shoe whose upper is made with the Mylo material, a soft, natural and renewable alternative to leather that uses mycelium, which comes from the roots of mushrooms. Developed by a biotechnology firm, Bolt Threads , Mylo is described ...

  • Article

    Nike remains the world’s most valuable apparel brand


    Nike has been awarded the title of the world’s most valuable apparel brand for the seventh consecutive year, despite a 12.5 percent drop in brand value to $30.4 billion, according to the Brand Finance Apparel 50 2021 report . Although Nike’s sales took a hit last year due to ...

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    Adidas releases a limited-edition Stan Smith Golf shoe


    For the first time in the history of the brand, Adidas is bringing its iconic Stan Smith silhouette to golfers. The limited-edition Stan Smith Golf features a Primegreen upper made with high-performance recycled materials that use a minimum of 50 percent recycled content. The shoe’s distinctive ...

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    Adidas and Stella McCartney release Beach Defender


    The final installment of the Adidas by Stella McCartney spring/summer 2021 line is called Beach Defender . Developed under the creative direction of Netti Hurley and Monika Mogi , the accompanying campaign presents a “new line-up of activists connected by their passion for change, conserving our planet’s waters ...

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    Moody’s confirms Adidas’ A2 rating


    Completing a periodic review of Adidas , the rating agency Moody’s confirms its A2 credit rating; which it assigned one year ago when the group obtained a €3 billion loan to prop up its liquidity during the coronavirus pandemic. Moody’s mentioned among the positive factors Adidas’ long track record, ...

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    Adidas denies sourcing in Uzbekistan


    Adidas denies a report coming from Moscow that it is going to get shoes products in Uzbekistan.  

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    Adidas uses more sustainable dye technologies for its new tennis range


    Adidas said that its newest tennis apparel collection was made using more sustainable dye technologies that allow color to be applied to garments earlier in the creation process. This method is said to save up to 60 percent of the water and energy traditionally used, thereby reducing the environmental ...

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    Sporting goods industry stocks rose by 10.9% in Q1 2021


    Confirming the resilience of our industry, the average stock market value of 38 selected public companies in the sporting goods sector advanced by 10.9 percent in the first three months of 2021. Comparatively, the main stock indices grew by only between 2.4 percent and 8.5 percent over the period.

  • Article

    Industry and governments react to Myanmar military coup


    Pou Chen , the Taiwanese group that controls Yue Yuen , announced on March 30 that it has decided to shut down temporarily its production of athletic shoes for Adidas and Nike in Myanmar for safety reasons. The local management and essential staff will remain in place for ...

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    Uzbekistan to produce Nike and Adidas footwear for Asia, Europe


    The Uzbek company SinoInternational has inked an agreement to produce 3 million pairs of shoes in total under the Nike and Adidas brand names at its new factory in the Andijan region, starting from the fourth quarter of 2021. The facility is expected to achieve full production ...

  • Article

    Further comments on Adidas’ focus on fewer categories


    As we have already reported, Adidas wants to focus on fewer sports categories as part of its new “Own the Game” business plan through 2025. The outdoor sector is one of them, along with football, running and training.. Adidas’ CEO, Kaspar Rorsted , told the Financial Times ...

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    ​Yeezy is valued at over $3.2 bn


    Sales of sneakers resulting from Yeezy ’s collaboration with Adidas grew by 31 percent to nearly $1.7 billion in 2020, according to a document compiled by UBS , details of which were reported by Bloomberg . According to the Swiss bank, the partnership generated $191 million in royalties ...

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    New video series by Adidas shares empowering stories from women


    Adidas has already indicated that it is focusing on women in many different ways as part of its new strategic development program. An all-new video series by Adidas, titled “ Taking 5 ,” features the stories of women in sports who share their personal insights and encourage more women ...