All Adidas articles

  • News briefs

    Adidas opens its first flagship store in Dubai


    Studded with 60 different digital touchpoints, the 1,500-square-meter flagship store opened by Adidas in the Dubai Mall is the first one in the city. It offers many unusual services including free shoe cleaning and a “Bring It to Me” app that allows customers to request a product and get ...

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    Adidas joins the Fur Free Retailer program


    Adidas has joined the Fur Free Retailer program, an international initiative of the Fur Free Alliance that aims to encourage companies to go fur-free. Adidas currently does not sell products made of animal fur, but the brand has nevertheless pledged to permanently renounce fur in order to ...

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    Adidas plans to resume dividends


    Adidas ’ executive board has decided a resumption of the company’s dividend payments, subject to approval by the supervisory board and at the annual general meeting of May 12. The says its decision reflects a positive outlook for the current financial year and follows a series of financing measures: it ...

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    Adidas among top 100 most sustainable firms, although down in the ranking


    Adidas has been named among the most sustainable companies in the world in the global Corporate Knights 2021 ranking, an annually updated index of the Global 100 most sustainable corporations in the world. Adidas took the 76th spot with an overall score of 59.6 percent, down from the ...

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    Adidas introduces extra-light golf shoe


    Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. ...

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    Adidas sponsors a young, high-ranking tennis player


    Adidas has announced a “long-term partnership” with Félix Auger-Aliassime , the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21 st best male tennisman. Adidas indicates that one reason for the partnership is ...

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    Adidas to sponsor G2 e-sports


    Adidas has established a multi-year sponsorship deal with G2 , the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system ...

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    Adidas signs up top NBA Draft pick


    Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards , the first overall pick in the 2020 NBA Draft, according to The Athletic . Besides Edwards, only LaMelo Ball , who is now endorsing Puma , is the only member of the 2020 ...

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    Adidas opposes a proposed Thom Browne mark


    In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board ( TTAB ) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to ...

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    Adidas and Fear of God enter long-term basketball partnership


    Adidas and Fear of God , the Californian fashion company founded and led by Jerry Lorenzo , have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics , ...

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    Infographics & Data

    Brand value of the top 10 apparel brands worldwide in 2020


    This infographic shows the brand value 2020 vs 2019 of the leading international apparel brands (source: BrandZ, Kantar). This chart can be downloaded as JPG, PNG or PDF.

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    Adidas and Vice Golf partner on a shoe project


    Adidas and Vice Golf, a German brand of golf balls, have joined forces on a limited-edition golf shoe that incorporates the Adidas Boost foam-cushioning technology. The shoe is mostly white, with lime-green accents and a camouflage pattern in gray and white on the top. Vice’s logo is ...

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    Adidas grants a Corona bonus to all employees


    Adidas has announced that it will give a Corona thank you bonus to all the members of its staff of about 60,000 employees around the world for Christmas. Regulations introduced by the German government will make the bonus free of taxes and social charges. The bonus will amount to ...

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    Sergio Ramos leaves Nike, probably for Adidas


    The captain of the Real Madrid football club and the Spanish national football team, Sergio Ramos , has decided not to extend his 10-year deal with Nike. He has now posted a photo on Instagram of him wearing Adidas boots, leading to press speculations that he has ...

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    Adidas is a new founding partner of the Global Sports Week


    Adidas has been announced as a new founding partner of the Global Sports Week (GSW) in Paris. The German sportswear giant joins the other founding partners of the event, which are the French Ministry of Sport, the French banking group BPCE , and EGG Events . The first ...

  • Article

    Few sports brands in the Dow Jones Sustainability Index


    Sustainability has become an increasingly important issue in the sporting goods sector. However, after being on the list for 20 consecutive years, Adidas is absent from this year’s Dow Jones Sustainability Index (DJSI) . The annual DJSI, which has reached its 21st edition, assesses the sustainability performance of the ...

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    Adidas launches its first road cycling shoe since 2005


    Evidently responding to the booming demand for cycling products, Adidas is releasing the Road Cycling Shoe , its first since the launch of the Adistar Road SL over 15 years ago. The upper of the Road Cycling Shoe is made from Primegreen , which the ...

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    Carla Murphy will lead Adidas Outdoor


    In yet another important management change, Adidas has appointed Carla Murphy as general manager of its Adidas Outdoor business unit, starting on Dec. 14. She will assume one of the two roles of Tim Janaway , who has been with the Adidas group for more than 20 ...

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    Adidas partners with descendants of its founder


    Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler ( Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler , who founded Adidas in 1949. ...

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    News briefs

    Vicky Free will run Adidas’ global marketing operations


    Adidas has appointed a new global marketing director, Vicky Free . She will take up the new role in the position of senior vice president at the company’s head office in Herzogenaurach on Jan. 4, reporting to Brian Grevy , executive board member of the group responsible for global ...