All Adidas articles

  • a-l-EITNxUcIg3A-unsplash

    Russia has seen sharp decline in sporting goods sales in 2022, new survey shows


    After the departure of the key foreign brands, including Nike, Adidas, Reebok and Decathlon, from the country, Russian sporting goods experienced a 40 percent drop in sales in monetary terms in 2022 compared with the previous year, a survey conducted by Tinkoff Data, a consulting branch of a local privately-owned ...

  • Contracts and arbitration

    Final Arbitration Judgements may not always be final


    Our legal expert explains a new ruling from Germany that may affect dispute resolutions, especially where a market leader is involved.

  • 638644
    News briefs

    Adidas partners with Rheon for new high-tech workout apparel


    Source: Adidas Adidas Techfit Control with Rheon super polymer For Spring/Summer 23, Adidas is launching the new Adidas Techfit Control apparel line in collaboration with Rheon Labs, the company behind Rheon, an energy-absorbing “super polymer.” The latest high-tech collection combines Adidas’ material constructions with the intelligent polymer ...

  • 638687
    News briefs

    Adidas launches soccer shoes with Parley to help reduce plastic waste


    Source: Adidas Mapi León In collaboration with Parley for the Oceans, Adidas has released a soccer shoe pack with three Adidas x Parley footwear franchises: Predator Accuracy, X Speedportal and Copa Pure. The three models are the first to be made partly from Parley Ocean Plastic, re-imagined ...

  • 638241
    News briefs

    Adidas, Y-3 present glueless shoe that can be easily dismantled


    Source: Adidas Y-3 Itogo Earlier this year, Adidas and Yohji Yamamoto introduced the world to the new Y-3 Atelier. Now, the German sporting goods brand and the Japanese designer present the first footwear from their experimental new collaboration: the Y-3 Itogo. The shoe consists of just five ...

  • Roth MKM
    News briefs

    New survey reveals Millennials’ favorite brands


    Investment bank Roth MKM announced the results of its 2023 Millennial Survey; a proprietary survey examining current trends, spending patterns and favorite brands across eight consumer categories, including apparel and footwear, and health and wellness. Some of the key findings for the sporting goods industry include: For the second ...

  • Yue Yuen

    Yue Yuen delivers solid FY results, but warns about gathering headwinds


    Bolstered by its manufacturing segment, Yue Yuen reported a 158 percent increase in annual operating income to $416.8 million in FY22 on a 5 percent revenue expansion to $8.97 billion from $8.53 billion. Net income grew by 106 percent to $293.2 million as the annual gross margin dropped slightly to ...

  • 638256
    News briefs

    ​New research identifies female runners' safety concerns


    Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...

  • Adidas_Logo.svg

    Adidas faces transition year; results suffer from Yeezy, challenging China


    Adidas unveils its turnaround plan after 2022 figures suffer from the termination of its Yeezy partnership and a challenging Chinese market

  • 634081
    News briefs

    Adidas and Yohji Yamamoto celebrate 20 years of their partnership in Paris


    Adidas is celebrating the 20th anniversary of its partnership with Japanese fashion designer Yohji Yamamoto with a pop-up retail and exhibition space in Paris. The sports brand and Yamamoto came together two decades ago for Y-3, a label that combines sportswear with the designer’s lens. At the Parisian pop-up, hosted ...

  • Puma Press Conference Mar 2023

    Puma CEO Arne Freundt: “We are hungry”


    Alongside Puma’s positive 2022 figures, we bring you CEO Arne Freundt’s renewed strategy for growth, as told at Puma HQ on March 1, 2023

  • adidas logo mountain
    News briefs

    Adidas and Ye rumored to agree on cleaning Yeezy inventory worth €500m


    According to Hypebeast, Fashion United, Sole and other media, Adidas has agreed with Ye (formerly known as Kanye West) to sell some of the remaining Yeezy branded stock worth $500 million. The two companies have parted in October 2022 after West made a series of anti-semitic comments online in various ...

  • Deloitte_Global_Powers_of_Retailing_2023_report-1

    Nike tops global retailers list among sports retailers


    Nike Inc./Nike Direct is the largest sports retailer in the world, according to the “Global Powers of Retailing 2023” report, which Deloitte has just released. Decathlon takes the 2nd spot, followed by Dick’s, JD Sports and Adidas, to complete the Top 5 in the sports retailing sub-category. ...

  • 637158
    News briefs

    MLS and Adidas announce multi-year partnership extension


    Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership. Under the multi-faceted agreement, Adidas will continue to be the official outfitter of the U.S./Canadian football league, its clubs and youth academies. The brand will pay €780 million over the next seven years to continue as ...

  • AMSilk
    News briefs

    AMSilk and Brain Biotech develop high-performance biobased protein fibers


    Biomaterial specialist AMSilk, based in Munich, and industry solutions provider Brain Biotech have entered a partnership to accelerate the development of high-performance fibers for the performance materials market. AMSilk produces biotechnological materials based on renewable carbon structural proteins that are fully recyclable, biodegradable and contain no microplastics. The company’s Biosteel ...

  • q3-2022-sgi-europe-scorecard-overview-premium-version(3)
    Infographics & Data

    Analysis: Sporting Goods Scorecard - Q3 2022


    Our Q3 Scorecard includes the revenue and profit development of 41 major sporting goods companies - benchmark yourself with the top players in the industry

  • Turkey Syria Earthquake

    Brands provide earthquake relief for Turkey and Syria


    9,210 apparel, footwear and textile manufacturers were located around the epicenter of the 7.8 and 7.7-magnitude earthquakes, which caused widespread damage across Turkey and northern Syria when they hit during the night of Feb. 6, 2023, according to the Business & Human Rights Resource Centre. Many retailers have already committed ...

  • adidas Consortium Cup Tournament Bracket Chart
    News briefs

    Adidas launches a new footwear design tournament


    Adidas has announced the launch of a new Consortium Cup – a four week footwear design tournament, with 16 of the world’s most iconic sneaker stores going head to head for the chance to be crowned champions. Organized in knockout format, the Consortium Cup includes sneaker stores Overkill, Nice Kicks, ...

  • adidas logo mountain
    News briefs

    Beyoncé’s Adidas line is reportedly struggling


    Revenues from Ivy Park, Beyoncé’s clothing line with Adidas, fell by more than 50 percent last year, the Wall Street Journal (WSJ) has reported. According to documents obtained by the newspaper, Ivy Park posted around $40 million in sales in 2022, compared with $93 million in 2021, and in sharp ...

  • adidas logo mountain

    Adidas braces for a hard year ahead after a difficult 2022


    In a press release on Feb. 9, Adidas warn of considerably lower revenues in 2023. If Adidas decides not to repurpose Yeezy prduct, 2023 could see an operating loss as low as €700 million.