All Adidas articles
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Article
Three sports companies on the Forbes list
When Forbes business magazine published its annual list of the World’s Best Employers, three sports companies were among the top 50. Almost.
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Article
Jürgen Klopp returns to leadership position as Red Bull’s Global Head of Soccer
Jürgen Klopp, the 57-year-old German, will assume the role of Global Head of Soccer at Red Bull on Jan. 1, 2025.
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News briefs
Alantra acquires majority stake in sports textiles producer SPW Fabrics
SPW Fabrics supplies global brands like Le Coq Sportif, Puma, Adidas, Rapha, Gobik, and Banana Moon.
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News briefs
Ellesse is turning senior and celebrates with luxury
Italian sports fashion brand Ellesse celebrates 65 years in business with luxury sneakers.
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Article
Well-known brand-name products surface on Shein
Major brands face scrutiny as their products appear on Shein, sparking environmental and ethical concerns.
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News briefs
Adidas loses case over Thom Browne's four stripes
Thom Browne can use the design of four stripes, says the District Court of Nuremberg-Fürth.
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Article
Adidas to close offices of sports app developer Runtastic in Austria
The closure affects 170 employees as part of the German company’s strategic shift to centralize digital operations.
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Article
All For Padel keen on the US
The Adidas license holder for padel will be launching a pickleball collection.
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Article
Foot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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Case Study
Decathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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News briefs
Adidas cleats to glitter for the playoffs
Adidas will soon release a limited edition of its baseball shoe Adizero Impact+ together with Swarovski.
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News briefs
Carhartt hires new VP with extensive footwear experience at Adidas, Hoka, New Balance
Is the classic workwear brand about to focus more on developing shoes from now on?
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Article
Euro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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Article
Foot Locker customer prioritizes discretionary spending on footwear
Foot Locker stays on course despite economic challenges, focusing on its loyalty program, expanded brand portfolio, and upcoming mobile app launch.
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News briefs
Adidas mixes culture with sneakers in first Korean heritage store
In Seoul, the 75-year-old brand makes a Korean heritage debut.
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News briefs
Under Armour has a new Vice President of Commercial for EMEA
With 25 years of experience in the sports, lifestyle, and fashion industries, Under Armours says the signing will bring a wealth of expertise in driving commercial success and more to the company.
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Article
Top three changes in the 2024 Stifel US sneaker survey
Nike, New Balance and Adidas are the most popular sneaker brands in Stifel’s 17th sneaker survey.
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Article
Stars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
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News briefs
StockX resale report: Asics soars 589% in 2024 as sneaker resale market evolves
While traditional powerhouses like Nike and Jordan have experienced a decline, challenger brand Asics has seen almost 600% growth in resale.
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Article
Three stripes celebrate 75 years
Adidas celebrates 75 years of innovations in the sports industry. Or is it 100?