All Adidas articles
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Article
Adidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
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News briefs
Adidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...
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News briefs
See all Adidas kits for Copa America
Adidas has revealed the latest lineup of technical performance kits for five football teams ahead of Copa America. Today marks the unveiling of the home and away jerseys for Argentina, Chile, Colombia, Mexico, and Peru, offering fans and players a glimpse of the attire they’ll don this summer. This release ...
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Article
Yue Yuen’s profit, sales slip in soft FY23
Yue Yuen, the globe’s largest manufacturer of footwear, suffered a down year in 2023 due to inventory de-stocking by retailers worldwide and conservative ordering by its portfolio of brand clients that include Nike, Adidas, Asics and New Balance, among others. Yue Yuen’s annual Ebit declined by 5.6 percent to $390.2 ...
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Article
Adidas posts first loss in 30 years, eyes €500m operating profit in FY24
Adidas CEO Bjørn Gulden presenting the FY 2023 annual results Growing demand for its Classic shoes and double-digit sales growth rates in both Greater China and Latin America are projected to spark the overall results of Adidas this year, leading to double-digit sales growth in H2 and ...
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Article
Adidas and Les Mills launch ‘Move, Earn & Swap Points’ initiative
Adidas has unveiled a new initiative, ‘Move, Earn & Swap Points,’ in collaboration with Les Mills, aimed at uniting fitness enthusiasts worldwide. This offering integrates the AdiClub and Les Mills+ communities, providing members with the opportunity to earn rewards while pursuing their fitness goals. Members of Les Mills+ can now ...
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Article
Foot Locker delivers tepid outlook, delays Ebit margin objective
Foot Locker shares suffered a major setback after the group reported a whopping Q4 net loss of $389 million, outlined weak FY24 guidance, and delayed its Ebit margin range goal of 8.5-9.0 percent by two years until 2026. The news sent FL shares tumbling more than 29 percent, or $10.07, ...
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News briefs
Adidas launches foundation to drive social and environmental impact
Adidas introduces the Adidas Foundation, an initiative aimed at consolidating and amplifying the company’s commitment to community impact. The Adidas Foundation is structured around three key pillars: “People,” “Planet,” and “Relief.” This means that the foundation will implement programs focused on anti-discrimination, sport for development, and inclusive access to sports ...
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News briefs
Adidas partners with Canopy for eco-conscious product line
In a significant move towards sustainability, Adidas has partnered with Canopy, an environmental organization, to uphold eco-conscious practices in its product lines. Adidas has aligned with Canopy’s CanopyStyle and Pack4Good initiatives, ensuring that its textiles, paper, and packaging materials are sourced responsibly, devoid of fibers sourced from forests critical for ...
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News briefs
Adidas opens Home Of Sport concept store in Mumbai
Adidas has opened a Home Of Sport concept store in Mumbai on Linking Road with a retail space of 585 sqm over four floors, according to LinkedIn. The store has the first ever “Run Lab” in India, offers a “Made for you” zone where customers can co-create designs in collaboration ...
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News briefs
Adidas launches global Yeezy inventory rollout
Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale. In accordance with its earlier announcement in 2024, Adidas is set to unveil its remaining Yeezy inventory, featuring ...
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Infographics & Data
Full list: Global sporting goods industry stock market performers
How did the sporting goods industry do in 2023? Download our list of the 86 stock-listed sporting goods companies and their results from last year.
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News briefs
Adidas Originals and Edison Chen unveil new Superstar sneaker
Adidas Originals and Edison Chen, in the wake of their successful debut collaboration at Shanghai Fashion Week, unveil their first global footwear release: the Clot Superstar by Edison Chen. This partnership marks the convergence of two iconic entities, promising a fresh era of creative innovation and cultural exchange. The Clot ...
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C-Suite Interview
Interview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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News briefs
Adidas Arena inaugurated ahead of Paris 2024
The Adidas Arena was officially inaugurated in Paris’s 18th arrondissement, near Porte de la Chapelle, on Feb. 11, hosting a match between Paris Basketball and Saint-Quentin Basket-Ball. The venue will be hosting badminton and rhythmic gymnastics during the upcoming Olympics, and then para-badminton and para-powerlifting during the Paralympics. The Paris ...
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News briefs
Adidas Drops Mahomes 2, the famous QB’s latest collection
The timing couldn’t be better, could it? Adidas and Patrick Mahomes have just unveiled the Mahomes 2, the next installment of the quarterback’s signature footwear and apparel collection. This collaboration marks the second time Mahomes and Adidas have joined forces since their initial launch, in August 2021, ...
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News briefs
This is what the official 2023/24 UWCL ball will look like
Adidas has unveiled the UEFA Women’s Champions League Pro ball, named Bilbao. This official match ball will grace the next UWCL, drawing inspiration from the city of Bilbao and its disruptive urban geometries. The traditional star pattern incorporates iconic shapes from Bilbao’s architecture and motifs from the San Mamés stadium, ...
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News briefs
Bidding war begins for French National football team kit sponsorship
Nike’s deal with French Football Federation ends in 2026, and the bidding war has begun to supply a kit to “Les Bleus.”
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News briefs
Adidas partners with neuroscientists to examine pressure in sports
Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws. Adidas athletes Emiliano Martínez, Ludvig ...
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News briefs
Olympique Lyonnais extends partnership with Adidas
The French team Olympique Lyonnais has extended its agreement with Adidas, securing a kit supplier through the 2028/29 season. Adidas will be supplying the club’s men’s, women’s and age-grade teams as well as its academy teams. The partnership between OL and Adidas began in 2010, when the German brand replaced ...