All Adidas Originals articles
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News briefsAdidas opens Home Of Sport concept store in Mumbai
Adidas has opened a Home Of Sport concept store in Mumbai on Linking Road with a retail space of 585 sqm over four floors, according to LinkedIn. The store has the first ever “Run Lab” in India, offers a “Made for you” zone where customers can co-create designs in collaboration ...
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News briefsAdidas Originals and Edison Chen unveil new Superstar sneaker
Adidas Originals and Edison Chen, in the wake of their successful debut collaboration at Shanghai Fashion Week, unveil their first global footwear release: the Clot Superstar by Edison Chen. This partnership marks the convergence of two iconic entities, promising a fresh era of creative innovation and cultural exchange. The Clot ...
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News briefsAdidas Original by Wales Bonner an exploration of archival looks
The latest release from Adidas Originals continues its collaborative partnership with Wales Bonner. As with other collaborations between the sporting brand and designer Grace Wales Bonner, the collection is an ongoing “exploration of athletic codes.” Source: Adidas The apparel reimagines Adidas’ sporting legacy of the 70s ...
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ArticleAdidas Originals launches new global brand platform
Celebrating the brand’s history across sports, music and fashion, Adidas Originals this year honors those who have consistently brought the iconic mark – the Trefoil – to the forefront of culture with a new global brand platform. The focus is on three films shot by three creative pioneers and a ...
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News briefsAdidas Originals collaborates with Ukrainian design label
Source: Adidas Adidas Originals x Kseniaschnaider apparel collection Adidas Originals and the progressive Ukrainian label Kseniaschnaider have teamed up to present a “daring collaborative collection featuring a host of imaginatively unconventional garments, footwear, and accessories.” Founded in 2011 by Ksenia and Anton Schnaider, Kseniaschnaider is an independent ...
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News briefsAdidas continues The Originals Creator Network
Adidas has announced the second edition of its educational program for underserved communities, The Originals Creator Network, in partnership with London-based creative agency and youth-led new media platform Guap. The mentorship program, first launched in March 2022, selects 40 emerging creatives from London for a series of mentorship workshops and ...
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News briefsAdidas revives Manchester United 1988-90 seasons with Originals collection
Source: Adidas Celebrating the venerated terrace wear of the late 80s and early 90s, Adidas and Manchester United have unveiled the Man Utd x Originals collection, which revisits popular pieces from the Adidas archive and integrates them into today’s soccer culture. Evoking a sense of nostalgia, the ...
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News briefsAdidas launches a new label
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
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News briefsAdidas and Bollywood star team up to challenge Indian stereotypes
Source: Adidas Originals Ranveer Singh Adidas Originals has unveiled a new campaign for the Indian market featuring existing brand ambassador and Bollywood star Ranveer Singh. With this move, Adidas aims to bring back the streetwear mentality to elite fashion and “democratize access to culture and empower the ...
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News briefsAdidas Originals produces first wearable NFTs
On Nov. 16 Adidas Originals released its first capsule of blockchain-based virtual wearables – what it will henceforth call Virtual Gear – in the form of NFTs. All 16 of the collection’s items are, according to the brand, “designed to be worn by virtual avatars,” “accessible through a PFP dressing ...
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News briefsAdidas Originals and Rimowa join forces for exclusive capsule
Source: Adidas Rimowa x Adidas NMD_Backpack German brands Adidas Originals and Rimowa have teamed up for their first-ever capsule collection. The cross-category collection is made exclusively in Germany and includes Rimowa’s first backpack – the NMD_Backpack – made from the luggage brand’s signature grooved aluminum and the ...
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Case StudyStep into the unknown: How Adidas is leading sportswear’s venture into the Metaverse
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
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News briefsKerwin Frost launches collection with Adidas Originals
Source: Adidas Frost x Originals Grass Suit and Microbounce Harlem-born entertainer, DJ, talk show host and comedian Kerwin Frost brings his eclectic street style to select stores worldwide in collaboration with Adidas Originals beginning July 13. Frost’s bold and unique taste in conceptual design will translate into ...
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News briefsAdidas and Delta Galil launch full-range underwear collections
Adidas and Delta Galil Industries, an Israeli textile firm headquartered in Tel Aviv, have introduced full-range underwear collections for Adidas Originals and Badge of Sport for spring/summer 2022. Claiming to have comfort at their core, the collections’ slogan reads: “Comfort is our sport.” They are designed to support all forms ...
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News briefsAdidas Originals introduces custom metaverse avatars
Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...
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News briefs
Adidas supports young creators in London
Adidas has partnered with youth-led digital media platform Guap to launch an educational program called “The Originals Creator Network”. The 12-month initiative aims to connect young creators with industry experts and allows them to work live on Adidas Originals projects. The Originals store on Carnaby Street in London will serve ...
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News briefs
Timex to produce watches for Adidas Originals
Thanks to a new worldwide licensing deal, the Timex Group will be designing, manufacturing and distributing watches under the Adidas Originals brand name. The first collection is scheduled for release early next year through Adidas’ own stores, franchises and e-commerce as well as through the Timex Group’s sales network. Tobias ...
