Adidas has been announced as the first-ever footwear and apparel partner for NYCRUNS Brooklyn Marathon & Half Marathon. The race will be held in Brooklyn on April 24 and is expected to see the participation of more than 20,000 runners, making it one of the largest running events in the U.S. this year. Adidas will develop footwear and apparel available to all race participants, volunteers and NYCRUNS staff members. The German brand will also be the presenting sponsor of the race expo. NYCRUNS will produce around two dozen running events in 2022. In addition to the Brooklyn event, these include the Newport-Liberty Half Marathon and the Empire State Building Run-Up.
Related articles
ArticleA second consecutive record year at Head Spain
Head Spain broke in 2022 the record it set in 2021 for annual sales, which increased by 27 percent from €18.43 to €27 million. As CEO Jochen Schirmer explained to CMDsport, the most recent full year saw equipment purchases rise in tandem with the practice of sports. Moreover, the end ...
- News briefs
Adidas launches a new label
Adidas has launched a new label, Adidas Sportswear, “curated to serve the next generation.” The spring/summer release includes a reimagined tracksuit, a silk-like striped dress, and a shoe made in part with recycled materials. Designed for everyday wear but described as “sporty in essence” the pieces come with added performance ...
- News briefs
EU Commission advocates sustainable purchasing with new campaign
With its new “ReSet The Trend” international campaign, the European Commission aims to engage Europeans in the fight against fast fashion and raise public awareness of the EU Sustainable and Circular Textiles Strategy. Source: European Commission According to the Commission, the amount of clothing produced, worn and ...
More Product & Marketing
- News briefs
Nike launches collaborative sneaker with Tiffany & Co.
Nike and Tiffany & Co. are releasing a Nike x Tiffany & Co Air Force 1 1837 sneaker, with a limited-edition sterling silver accessories range. The collaborative sneaker, made of black suede, features a Tiffany Blue-colored swoosh and sterling silver badges over each heel. The accessories include a shoe horn, ...
- News briefs
Polar expands into algorithm business as ingredient brand
Fitness software and product supplier Polar has launched a new website dedicated to the selling and licensing of its algorithms. The company offers full-service partnerships, from the configuration and implementation of algorithms into devices to marketing support, assisted by a dedicated team at Polar. The new offering is aimed at ...
- News briefs
Adidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
