Adidas will be holding a weeklong celebration, on April 1-7, through Confirmed, its app for the sale of exclusive products. So-called ”Members Week” will see a number of launches, among them that of the adiClub, a revision of the former Creators Club, running on a point system and providing access to special products, events, and running and training apps.
Adidas will be issuing a new series of 50 “Into the Metaverse” NFTs, raffling them off in eight countries: the U.S., the UK, France, Germany, the Netherlands, Spain, Canada and Japan. The original edition of the NFTs – designed in collaboration with Bored Ape Yacht Club, gmoney and Punks Comic – went on sale on Dec. 17, 2021. Users of the Confirmed app can enter the draw on April 1, and the winners will be announced three days later.
Meanwhile, the Confirmed app itself will be making a physical debut in Paris, London, Berlin, New York and Tokyo, thereby “bridging online and offline spaces,” as the press release puts it. Adidas says it will be detailing this soon.
Product drops will include the A.B.Gazelle Indoor by Blondey, the Sean Wotherspoon EQT 93 and, in pre-release, the Blue Version Spring/Summer 2022 Drop 2.
