Product & Marketing

Asos enters the e-sports arena through Fnatic

2021-09-27T16:16:00

Asos has signed a three-year deal with Fnatic, an e-sports brand with 30 million users, many of them members of Gen Z. As Asos’ chief growth officer, Robert Birge, explains, “gaming and fashion are both passions for young adults,” and “Gen Z-ers increasingly express their style in both the physical ...

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