Champion Athleticwear, part of HanesBrands, and the Authentic Brands Group (ABG) have announced a multi-year collaboration for the Muhammad Ali brand, whose rights are held by ABG. The partnership is kicking off with the launch of a Champion X Muhammad Ali apparel collection, which evokes the spirit of the famous American boxing champion, who died in 2016, through iconic images of the athlete and some of his most famous quotes, featured in the apparel design. The collection includes Reverse Weave hoodies, crewnecks and graphic t-shirts in a red, white, gold and black color scheme and a Hyped X Wash. Two more collection drops with Muhammad Ali are slated for later this year. More collections are planned for 2022, said Champion. The partnership includes a comprehensive global campaign with integration across Champion’s platforms.

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