Product & Marketing

Champion partners with ABG for the Muhammad Ali brand

2021-02-26T17:38:00

Champion Athleticwear, part of HanesBrands, and the Authentic Brands Group (ABG) have announced a multi-year collaboration for the Muhammad Ali brand, whose rights are held by ABG. The partnership is kicking off with the launch of a Champion X Muhammad Ali apparel collection, which evokes the spirit of the famous ...

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