Macron is the new technical sponsor of the Bavarian Basketball Federation (BBV - Bayerischer Basketball Verband). Starting with the 2021/22 season (from July 1st), the Italian sportswear brand will be the official and exclusive technical provider of the BBV, dressing referees, regional selections and federal staff. The BBV represents all the basketball clubs and sport clubs with basketball departments in Bavaria. As part of the agreement, Macron will also create a BBV line of merchandise available to the general public.