After five years of absence, Puma will return to New York Fashion Week (NYFW) with Futrograde, an immersive sport and music runway show. The event is scheduled for Sept. 13 at 9 pm EST. The brand will showcase its men’s and women’s collections, including remixed retro signatures, upcoming collaborations, custom pieces, and futuristic looks, said Puma. Heritage elements will converge with future-leaning designs. The selection of looks is curated by Puma’s creative director June Ambrose, who has also designed a number of exclusive runway pieces. A range of autumn/winter 2022 pieces will be available immediately after the show, while others will be released for spring/summer 2023. The brand’s presence at NYFWA later this year will also have a strong digital component. Alongside the show, Puma will reveal a digital experience that integrates interactive components to engage a global audience. Puma will provide additional details about the digital components closer to the show date.

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