All Prowinter articles
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SponsoredProwinter 2026: Where winter sports and outdoor converge
Learn more about the event taking place in January in Bozen.
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ArticleISPO to move to Amsterdam in 2026 under new joint venture
The leading trade show for Sporting Goods will be relaunched next year with new leadership, a new location and a €3 million investment.
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ArticleISPO 2025: Higher ticket demand, but long-term direction remains uncertain
Ticket demand for ISPO 2025 is up 20 percent, yet questions remain over the trade show’s long-term direction and future location.
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ArticleProwinter: evolving from national trade show to Europe’s winter sports meeting point
What makes Prowinter more than just a trade show? Brand Manager Geraldine Coccagna shares what to expect from the 2026 edition in Bolzano.
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ArticleProwinter’s 25th anniversary event in Bolzano highlights expanded outdoor focus
Prowinter 2025 celebrated its 25th edition with record-breaking attendance and a new outdoor focus, showcasing innovation and market insights.
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News briefsFiera Bolzano announces date for Prowinter 2025
Following the conclusion of the seventh edition of the Prowinter Ski Rental Summit powered by ITASnow on April 12, 2024, Fiera Bolzano has now announced the date for the Prowinter 2025 winter sports trade show. The three-day B2B event will take place from Jan. 13 to 15, 2025, at the ...
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ArticleProwinter in Bolzano becomes more international, offers connected ski test
The 24th Prowinter took place in Bolzano, Italy, at the beginning of January, extended to 3 days and for the first time with a parallel ski test. We attended the trade show to find out whether it has the potential to become the new meeting place for the Central European ski industry.
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ArticleProwinter 2024 Bolzano: Jan. 10-12, 2024
The twenty-fourth edition of the Italian trade show Prowinter is just around the corner and takes place from Jan. 10-12 at the main hall of Fiera Bolzano’s exhibition center. Besides being a meeting point for companies, rental companies and retailers, Prowinter 2024 will be enriched with new initiatives that will ...
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ArticleProwinter presents program of upcoming trade show in Bolzano
All the new features of the twenty-fourth edition of Prowinter, which will take place in Bolzano, Italy, from Jan. 10 to 12, 2024, were presented at a digital press conference this week. “At the request of the companies, the 2024 edition has been extended for an additional day,” said Geraldine ...
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ArticleThe biggest dates in the sports and outdoor industry this year
Our calendar has the biggest industry dates this year and all the dates you need to plan your sports and outdoor gear social media campaign.
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News briefsDates for Prowinter 2023
Prowinter, the B2B event for snow, rental and mountain innovation, is back in Bolzano with a new date. Prowinter 2023 will be a two-day event held Jan. 11 - 12, 2023. Explaining the new timings, Prowinter states: “Markets change quickly. This is just as true for the worlds of winter ...
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ArticleItaly’s sporting goods industry association says winter season has shown positive signs
Assosport, the Italian sporting goods industry association, has described the past 2021/22 season as a positive one for winter sports after the dark period of the pandemic. Covid-19 forced to cancel virtually all activities from March 2020 until the end of 2021, with severe repercussions on the broader sector. Most ...
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News briefsProwinter 2022 will be a one-day event
Fiera Bolzano, the organizer of Prowinter, has announced that the 2022 edition of the event will have a one-day format, as opposed to its original three days. The decision was made in agreement with exhibitors, associations and other partners due to ongoing supply chain delays, Fiera Bolzano said. The 2022 ...
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News briefs
Prowinter 2021 goes digital
After a virtual-only edition in 2020 because of the coronavirus, Prowinter, the Italian B2B event for mountain resort operators, is going digital once again this year for the same reason. Prowinter Digital 2021, organized by Fiera Bolzano/Messe Bozen, will be held on April 12. Registration for the virtual trade show ...
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News briefsProwinter goes digital
Prowinter, the Italian B2B event trade show for alpine resort operators, has gone digital this year because of the coronavirus. The Prowinter Startup Award chose its winners on the digital platform Zoom on April 23. The winners, selected from 100 applicants and six finalists, are Glide Nano (Prowinter Audience Award) ...
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Article
New dates for Fibo and IWA, no fair in France
March 9, 2020 - We have already reported about the cancellation of Ispo Beijing. Three other big international fairs, Fibo in Cologne, IWA Outdoor Classics in Nuremberg and Prowinter in Bolzano, announced a few days ago the postponement of their events. Two of them have now communicated their new dates. ...
