All PureGym articles
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ArticleJapanese walking tops 2026 fitness trends
Japanese walking leads surge in accessible fitness as PureGym report shows shift away from high-intensity workouts towards sustainable movement.
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News briefs
PureGym enters the U.S. market
PureGym, the U.K.-based operator of affordable fitness clubs, has opened its first gym in the U.S., located in Tysons Corner, Virginia. It will be followed by two others shortly in Springfield, Virginia and Elkridge, Maryland. Franchising is a possibility going forward. Memberships start at $9.99, with no long-term contractual obligations. ...
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News briefs
KKR invests in PureGym to support its expansion
There is evidently a new sense of optimism in the gym business, in spite of recent lockdowns. KKR has agreed to become a minority investor in PureGym, a U.K.-based group that operates more than 500 gyms in the U.K. and other European countries, while providing it with an investment of ...
