KKR invests in PureGym to support its expansion

There is evidently a new sense of optimism in the gym business, in spite of recent lockdowns. KKR has agreed to become a minority investor in PureGym, a U.K.-based group that operates more than 500 gyms in the U.K. and other European countries, while providing it with an investment of £300 million (€350m-$400m). Leonard Green & Partners and PureGym’s management, led by Humphrey Cobbold, will continue to control the company, which also owns Fitness World in Denmark and Basefit in Switzerland. It has secured franchisees in Saudi Arabia and is planning to open sites in the U.S.