All Quechua articles
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News briefsDecathlon’s Wedze offering will be gradually integrated into the Quechua range
The move is part of Decathlon’s strategy to simplify its portfolio, introduced in March 2024.
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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ArticleDecathlon goods return to Russia
Russian marketplace CDEK.Shopping has started selling Decathlon merchandise in Russia, the company said on March 10. Currently, nearly 50,000 items, or 80 percent of Decathlon’s total assortment, are available to Russian customers. The offer includes items under the Decathlon and Quechua brand names as well as Regatta, Hummel, Caperlan, Domyos, ...
