Peloton Interactive continues to expand its presence at retail in Germany, one of the few foreign markets currently under its radar. It has opened its eighth German store in the city center of Leipzig, replacing a former pop-up area in the local department store of Breuninger. Located in the Specks Hof at Reichstrasse 4-6, the 500-square-meter store displays a wide range of products on two floors including its two indoor cycling models, its activewear and various accessories. Four rooms are reserved for test rides scheduled through appointments made on Peloton’s website. The store is also intended to serve as a community hub.
The apparel collection offered by Peloton has been developed by Adidas based on a global licensing agreement. However, Prolog Cycling Wear, a German company founded by Michael Schmidt in 2002, is in litigation with the American company over the European rights to the Peloton brand for clothing, according to SAZ Sport.