All Peloton articles
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News briefsTikTok and Peloton enter exclusive partnership offering short-form fitness classes
Connected fitness company Peloton and social media short video platform TikTok have announced an exclusive partnership to bring Peloton’s workout content to the TikTok community. The result is a new fitness hub on TikTok called #TikTokFitness, where Peloton will create its own co-branded hub with customized Peloton content: #TikTokFitness Powered ...
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News briefsTonal offers trade-in program after Lululemon discontinues Mirror
Tonal, an intelligent home gym with a personalized approach to strength training, announced “Mirror Trade-In,” a trade-in program that offers customers of Lululemon Studio Mirror hardware the opportunity to replace their discontinued Mirror device with a Tonal device. Lululemon stopped selling Mirror hardware and announced it would stop producing new ...
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News briefsPeloton CMO exits after less than a year
Source: Peloton Leslie Berland Peloton’s Chief Marketing Officer, Leslie Berland, has left her role at the fitness company to join telecom firm Verizon Communications. The move comes less than a year after Berland, who previously worked as CMO of Twitter (now X), joined Peloton in Jan. 2023. ...
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Infographics & DataSports equipment market 2022: Global revenue and market shares
Our infographic has the 2022 market sales and revenue numbers for 39 big names in Sporting Equipment for those who need the numbers fast.
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ArticlePeloton appoints new Australian GM
Source: Peloton Kathryn Carter, new General Manager for Australia Peloton has appointed Kathryn Carter as General Manager for Australia. Carter will be responsible for growing and managing Peloton’s business in the country, overseeing various functions, including retail, operations, marketing and communications, and business partnerships. Carter replaces former ...
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News briefsPeloton expands to Austria via Amazon and Sport-Tiedje
US fitness company Peloton has announced its expansion into Austria, its fifth international market outside the US in addition to Canada, the UK, Australia and Germany. Peloton Bike, Bike+ and select accessories are now available in Austria through Amazon. Sport-Tiedje, the leading specialty retailer of home fitness equipment in Europe, ...
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News briefsLululemon will reportedly cut 120 jobs amid Peloton partnership
Lululemon is reportedly undergoing a round of cuts after its new partnership with Peloton. According to reports by Footwear News and Forbes, Lululemon will lay off 120 workers who support its Lululemon Studio. Lululemon acquired Mirror, a home fitness start-up selling a wall-mounted device for workout classes, in 2020. Two ...
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News briefsXponential Fitness reconfirms partnership with Lululemon after activewear brand joins forces with Peloton
Following on from yesterday’s announcement that Lululemon and Peloton are to join forces in a fitness content and apparel deal, Xponential Fitness has released its own joint statement with Lululemon reconfirming their ongoing retail partnership. “Xponential Fitness has been a valued partner since we announced our Lululemon Studio collaboration in ...
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ArticleLululemon and Peloton strike fitness content and apparel deal
Lululemon and Peloton have announced a five-year strategic global partnership which will see Peloton become the exclusive digital fitness content provider for Lululemon, and Lululemon the primary athletic apparel partner to Peloton. With the aim of “engaging their respective global community of members in the United States, Canada, the United ...
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News briefsPeloton appoints new Chief Product Officer as co-Founder Tom Cortese steps down
Peloton has announced the appointment of Nick Caldwell as Chief Product Officer, effective Nov. 1, 2023. Caldwell succeeds Peloton Co-Founder, Tom Cortese, and will report to CEO Barry McCarthy, leading global product development. The connected fitness brand describes Caldwell as a Silicon Valley veteran with more than 20 years of ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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News briefsLiverpool FC and Peloton announce multi-year deal
Premier League club Liverpool FC has agreed a unique multi-year partnership with Peloton. The agreement, which makes Peloton the club’s first-ever digital fitness partner, includes both the club’s men’s and women’s teams. Liverpool FC and Peloton will team up to provide exclusive club-branded content on the Peloton platform. In addition, ...
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News briefsPrecor and Stages Cycling announce global distribution partnership
Precor, a wholly owned subsidiary of Peloton, and Stages Cycling, a U.S. manufacturer of commercial indoor bicycles, power meters and cycling computers, announced that they intend to enter into a “strategic global distribution agreement that will expand the availability and reach of Stages Cycling products to new markets and customers.” ...
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ArticleSporting Goods 2022 – The top companies worldwide by sales and profit
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
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ArticlePeloton starts "next chapter" with brand and app relaunch
After teasing details in its Q3 financial release, on May 23, Peloton initiated a complete relaunch of its brand in all of its five global markets. Peloton calls this the “next chapter,” in which the company moves away from the perception of an at-home trainer “to reflect everything Peloton has ...
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News briefsPeloton recalls 2.2 million bikes, share price drops
In conjunction with the U.S. Consumer Product Safety Commission, the connected fitness company Peloton is recalling 2.2 million of its model PL01 bikes due to a potentially faulty seat that caused a reported 13 injuries to consumers that included a fractured wrist, lacerations and bruises. Source: Peloton ...
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News briefsShareholder lawsuit against Peloton dismissed
A federal judge in New York has dismissed a shareholder class action lawsuit against Peloton that accused the fitness company of intentionally misleading investors who lost money when the company’s stock price plunged after the pandemic. The suit was a consolidation of several shareholder lawsuits filed against the company and ...
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Infographics & DataSGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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AnalysisAnalysis: Taking stock of sporting goods inventory levels
Our exclusive analysis of the inventory levels of some of the industry’s biggest brands, including how some are responding to the challenges
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Infographics & DataSporting goods company inventory levels in Q4 2022
We’ve compiled inventory levels at the top sporting goods companies in Q4 2022. Found out how they compare with 2021 and across the industry
