The revenue growth reflects strong performance across all product segments, with outdoor products leading at 20 percent growth and international markets driving more than half of total order volume.
Snowleader, a French retailer specializing in snow sports products, posted €120 million in revenues in 2025, representing an 18 percent increase from the previous year. The company handled 720,000 orders in 2025, delivering them to 46 different countries throughout Europe. More than half of the orders (51 percent) were shipped to international destinations.
Each segment reported gains, said the company in its annual report. Sales of Outdoor products grew by 20 percent, while the Snow segment reported a 19 percent growth, followed by a 15 percent sales increase in the City segment.
In December 2025, Snowleader inaugurated its fourth physical store and first Parisian destination, located at 25 boulevard Saint-Michel, in the Latin Quarter. The other Snowleader stores are located in the French cities of Annecy, Lyon and Chamonix.
About Snowleader
Founded in 2008 and headquartered in Épagny Metz-Tessy near Annecy, Snowleader is a leading European specialist in mountain and outdoor sports, known as “The Reblochon Company” for its alpine roots.
The retailer operates an omnichannel model with international e-commerce and premium stores in Annecy, Lyon, Chamonix, Paris, and Zurich, offering equipment across three core categories: Snow Sports (skiing, snowboarding, ski touring), Outdoor Gear (hiking, climbing, trail running), and Urban Lifestyle (street-to-mountain apparel and footwear).
