All Samurai articles

News briefs

Samurai strengthens European business, partners with logistics specialist Bleckmann

2022-06-03T08:26:00Z

British sportswear brand Samurai has chosen Dutch logistics company Bleckmann as its partner for freight forwarding and cross-docking in Europe. Since an investment by Primosole Holdings in May 2021, Samurai has been on a journey to transform its business model from focusing exclusively on premium teamwear in the rugby and ...

Article

Samurai is “pushing forward” beyond rugby

2021-12-21T15:41:00Z

Capitalizing on the growing popularity of rugby and inspired by its values, Samurai is broadening the range of its apparel collections from teamwear into the wider lifestyle and athleisure sectors to address a wider community of consumers. It’s going to do this with a lot of story-telling on social media ...

Article

Primosole takes control of Samurai Sportswear

2021-06-05T09:12:00Z

A British investment company, Primosole Holdings, has acquired a majority stake in Samurai Sportswear, a 25-year-old sports apparel producer based in Norfolk that is relatively well-known in the rugby sector. Its founder, Terry Sands, was a former team manager of England Rugby. Besides five rugby clubs in England and Hong ...