Despite the pandemic, Tennis-Point will be carrying on with its expansion plans in Spain for the year, albeit with a modified calendar. The German specialty retailer, which belongs to the Signa Sports United Group, has seen its sales of tennis products drop by about 70 percent in Spain, even with an open e-tail shop. Sales have fared slightly better in the rest of Europe as a whole, where they are down by 60 percent. Fortunately – as Tennis Point Iberia’s chief executive, Miquel Just, recently said to CMDsport – Signa Sports United believes itself sound enough financially to weather the pandemic and offset lost sales in certain banners with higher sales in other sectors, chief among them running, fitness and cycling. At group level  Signa expects to emerge from the pandemic having broken even. Covid-19 has “put the brakes on all our projects” and postponed a store opening in Barcelona from July to September or October, said Just, but Tennis-Point will actually be moving up store openings in Madrid and Valencia. Just believes that normal business activity will recover only once the pandemic is several months behind us – perhaps by Christmas – and that the excess inventory that has built up will be sold off at a discount with thin margins.

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