All Smith articles
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News briefsSmith announces exclusive sales partnership with Ultra Sport for UK & Ireland
Smith, a global leader in snow goggles, helmets, and eyewear, announces a collaboration with Ultra Sport EU, appointing them as the exclusive sales agency for the UK & Ireland markets. Smith aims to leverage Ultra Sport’s expertise to drive substantial growth and development across all sectors. Giacomo Malipiero, Smith’s Senior ...
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News briefsSmith with new sales team for German market
After a long-standing and successful sales partnership with three agencies in Germany, eyewear and helmet specialist Smith, part of Safilo Group, is opening the next chapter for the brand in the German market. Therefore, the brand has welcomed Michael Horstmann and Florian Krach to its sales force. A particularly strong ...
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News briefsSmith has a new partner in Switzerland
US goggle and helmets brand Smith has announced a strategic partnership with Spoco, who is to be its sole sales agency of record for the Swiss territory. As part of Smith’s ongoing efforts to expand market share and grow brand presence within the heart of Europe, the partnership with Spoco ...
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ArticleDecline in revenue at Safilo in Q3 cushioned by Smith's rebound
The Safilo Group has reported a second consecutive quarter of topline decline as total Q3 revenue dropped by 9.8 percent year-on-year to €260.4 million, with sales declining both in North America and Europe that together account for over 80 percent of sales. Aside from strong currency headwinds, the company attributed ...
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News briefsSafilo reshuffles top management for North America and Sports division
The Safilo Group has announced two top management appointments at its North American and sports division – two strategic areas for the group representing the company’s largest regional market and its fastest-growing segment. Francesco Rinaldi Ceroni was promoted to the position of President of Safilo’s Global Sports Division, whose portfolio ...
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News briefsCrash helmet sensor specialist Tocsen changes hands
Aleck, a manufacturer of wireless audio and communication systems for outdoor sports, has acquired Tocsen, a German brand of smart crash sensors for bicycle, snow and riding helmets. Tocsen was established in 2019 by Alexander Schumacher, Andreas Botsch and Malte Buttjer. The first Tocsen crash sensor was ...
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News briefsSmith promotes Rob Retzlaff to global VP of sales
The U.S. goggle and helmets brand Smith has promoted its long-term employee Rob Retzlaff to global vice president of sales. Retzlaff has been with the company since 1999, holding such positions as Canadian marketing manager and national sales manager for Canada. In 2008, Retzlaff was promoted to ...
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News briefs
Smith hires a marketing head away from Oakley
Smith, the U.S.-based producer of snow goggles, sunglasses and helmets owned by Safilo, has announced the appointment of Taryn Ryan as global head of marketing. Born in South Africa, she joined the Luxottica Group in 2008 as a buyer for its Sunglass Hut retail chain. Two years later, she was ...
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News briefsSafilo’s Smith brand introduces custom, 3D-printed goggles
Safilo Group, the Italian eyewear company, has begun 3D-printing products through its American brand of sports glasses, Smith, with what it calls Imprint 3D Technology. One result is the Smith I/O MAG Imprint 3D goggle, which it claims to be the “first custom goggle built to the individual features of ...
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News briefs
Smith enters product partnerships with U.S. and Austrian snow sports teams
Smith announced a new global partnerships with the U.S. Ski & Snowboard association and the Austrian Ski Federation (ÖSV) to support elite athletes from both teams with high-end products for training and competition. Smith officially entered the racing market this winter with the launch of the Icon, a helmet approved ...
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News briefs
Smith contributes to be better than expected results for Safilo
Safilo estimates that its net sales grew by a mid-single-digit rate at constant exchange rates in the third quarter as compared to the same quarter of 2019. It also expects a return to a profit at adjusted Ebitda level. Previously, the company had forecast a moderate decline in sales for ...
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News briefs
Smith moves its consumer & dealer services division to Portland
Smith Optics has transferred its consumer & dealer services division to its headquarters in Portland, where it will join the product, marketing and sales departments. The division was previously located at Smith’s Utah-based manufacturing facility. The Portland team will include account managers coming from Utah and new hires such as ...
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News briefs
Smith names new executives
Smith, a Safilo Group brand, has appointed Francesco Rinaldi Ceroni as general manager. He joins the company after more than 13 years in both wholesale and retail eyewear, serving most recently as vice president of international strategy and business development at Costa Del Mar. In his new role, he will ...
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News briefs
Smith introduces new commissions and rebates in N. America
To give its retailers a shot in the arm after the economic slowdown of the Covid-19 pandemic, Smith Optics is investing $300,000 into sales incentive program in North America called “Committed to Retail.” From June 9 to Sept. 7, the helmet and eyewear brand owned by the Safilo Group will ...
