All snow sports articles – Page 3
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News briefsNobis expands global presence with first stores in China
Nobis Inc, a Canadian outerwear and accessories brand available in over 35 countries in the Americas, Europe and Asia, announced the opening of three new stores in Beijing and Shanghai, marking the brand’s entry into the Chinese retail market. This expansion is the first step of a joint venture with ...
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ArticleProwinter presents program of upcoming trade show in Bolzano
All the new features of the twenty-fourth edition of Prowinter, which will take place in Bolzano, Italy, from Jan. 10 to 12, 2024, were presented at a digital press conference this week. “At the request of the companies, the 2024 edition has been extended for an additional day,” said Geraldine ...
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News briefsBogner opens first concept store in UK, two doors in the US
German luxury sports label Bogner announced the opening of its first standalone store in the UK in partnership with the London-based activity company The Bergladen Group. The five-storey store is located in the heart of London’s Mayfair neighbourhood and a clear sign for Bogner’s international expansion aspirations, having recently opened ...
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ArticleSports eyewear market to post 7.3% CAGR by 2027, says new report
The global sports eyewear market was valued at $5.7 billion in 2019 and is projected to reach $8.9 billion by 2027, representing a compound annual growth rate (CAGR) of 7.3 percent from 2021 to 2027, according to a new report by Allied Market Research. Key growth drivers will include a ...
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News briefsFrench Alps and Salt Lake City sole candidates for 2030 and 2034 Winter Games
The International Olympic Committee (IOC) has confirmed that the French Alps and Salt Lake City, Utah (US) are the sole candidates (“Preferred Hosts”) for the 2030 and 2034 Winter and Paralympic Olympic Games. The IOC will now start more detailed discussions with the National Olympic Committees (NOCs) of the two ...
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News briefsEileen Gu named global ambassador for 2024 Winter Youth Olympic Games
Source: IOC Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu The 20-year-old Chinese two-time Olympic and Youth Olympic freestyle skiing champion and record holder Eileen Gu will be the Global Ambassador for the 2024 Winter Youth Olympic Games (YOG) in Gangwon. ...
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News briefsBelgium gets its first Blue Tomato retail store
Austrian board sports and lifestyle specialist Blue Tomato has opened its first store in Belgium. The 240-sqm shop is located in the center of Antwerp, on the historic Wiegstraat. Of the decision to open a store in Belgium, Tillmann Ruprecht, Director of Sales and Service at Blue Tomato, said: “Antwerp, ...
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News briefsUYN signs Bode Miller as brand ambassador
Italian technical sportswear brand UYN Sports has named former alpine ski racer Bode Miller as its first US brand ambassador. Miller and UYN will work together to create the Bode Miller Signature Baselayer Collection for men and women. This exclusive line of Natyon 3.0 baselayers is made with 40 percent ...
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News briefsRossignol supports promoting more diversity with limited edition ski model
Source: Business Wire Rossignol launches limited-edition ski to support increased diversity in the outdoors. French ski manufacturer Rossignol announced its new charitable ski initiative in the US in partnership with the Share Winter Foundation and renowned contemporary artist Ya La’ford. For over a year, Rossignol and Share ...
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News briefsNorwegian Supreme Court rejects appeal: Rottefella wins patent dispute
Source: Rottefella Torstein Myklebostad, CEO of Rottefella After Rottefella was victorious last summer in a patent lawsuit against Amer Sports and its Salomon and Atomic brands, the Norwegian Supreme Court has now rejected Amer’s appeal, bringing the long-standing patent dispute over an adjustable cross-country ski binding system ...
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News briefsSmith has a new partner in Switzerland
US goggle and helmets brand Smith has announced a strategic partnership with Spoco, who is to be its sole sales agency of record for the Swiss territory. As part of Smith’s ongoing efforts to expand market share and grow brand presence within the heart of Europe, the partnership with Spoco ...
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ArticleEssilorLuxottica adds Swedish eyewear brand Bliz to sports portfolio
EssilorLuxottica has announced the integration of Bliz, a sports eyewear brand, snow goggles and helmets, in its sports portfolio, which already includes Oakley and Costa. The brand was previously owned by Future Eyewear, a Swedish-based eyewear company selling and distributing other brands like Dr. Zipe (sports eyewear), Prestige (sunglasses) or ...
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News briefsPeak Ski Company seeks additional funding opportunities
Peak Ski Company, headquartered in Bozeman, Montana, has contracted growth equity firm Republic Group to launch a crowdfunding initiative “to fuel growth and innovation.” Peak Ski Company was co-founded in April 2022 by Andy Wirth, the former President and CEO of Squaw Valley Ski Holdings, the parent company of ...
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News briefsFusalp’s CEO resigns from the role, remains involved with the brand
Alexandre Fauvet, who has served as the chief executive of French sports apparel brand Fusalp for nearly ten years, is leaving the role. He will continue to be involved with the brand as a strategic committee member and minority shareholder. Fauvet was appointed Fusalp’s chief executive in 2014 when Philippe ...
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News briefsActive Brands promotes Øystein Bråta to new CEO
Source: Active Brands via Norsk Sportsbransjeforening Øystein Bråta Active Brands, the parent company of brands such as Kari Traa, Sweet Protection, Dæhlie, Johaug and Bula, has promoted Øystein Bråta to the role of CEO. He succeeds Christophe Merkel, who has been appointed Chairman of the Board after ...
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News briefsDynastar celebrates 60 years with sustainable Hybrid Core 2.0 ski construction
Dynastar celebrates its 60th anniversary in 2023. The French brand, which is part of the Rossignol Group, has set itself the goal of continuing to lead the way in high-end ski performance while carving a more sustainable path forward for itself and for the ski industry. Part of this strategy ...
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News briefsH&M Move releases lower-cost performance range for snow sports
The sportswear brand of fashion retailer H&M – H&M Move – has released a lower price point performance range, the Snow Collection. The multifunctional technical apparel is designed to “help more people find a route to the snow in 2023 and beyond.” Source: H&M Move “By ...
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ArticleSweet Protection and Kari Traa are realigning in Central Europe
The Norwegian sportswear and equipment company Active Brands is realigning its activities in Central Europe. The focus is on the two main brands Sweet Protection and Kari Traa in the DACH (Germany, Austria and Switzerland) market. The aim of Active Brands’ reorganization is to offer existing and new retail partners ...
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ArticleElevate Outdoor Collective fills further key positions
Elevate Outdoor Collective (EOC) announced some new additions and changes to its team around the group’s 12 brands (K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, BCA, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates). The first set of staff changes have been made in ...
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News briefsElevate Outdoor Collective with new distribution in Spain and Norway
As part of the realignment and unification of the distribution structure of Elevate Outdoor Collective (EOC), the group – which includes the brands K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – has now decided ...
