The sportswear brand of fashion retailer H&M – H&M Move – has released a lower price point performance range, the Snow Collection. The multifunctional technical apparel is designed to “help more people find a route to the snow in 2023 and beyond.”
“By introducing performance wear that balances function with highly fashionable snow gear, we want to inspire everyone to hit the mountains,” says Mfon Boman, H&M Move’s Outdoor Product Manager.
The Snow Collection, including oversized jackets, baggy snow pants, fitted ski trousers, non-quilted puffer jackets, and one-pieces, was designed in collaboration with outdoor agency Grand Studio and incorporates H&M Move’s trademarked fabric innovations for performance:
- The windproof, waterproof, and breathable StormMove;
- The heat-retaining ThermoMove;
- The quick-drying and moisture-wicking DryMove.
Women’s colors range from black and white to bright red for the first drop, with a combination of black and beige for the second. Men’s colors include black, gray, white, and purple. A range of accessories, including mittens and goggles, will also be available.
Image source: H&M
