All Sole Technology articles

  • 055-Pierre&NideckerBrothers-PressRelease-May2024
    Article

    Nidecker Group acquires iconic skate brands, expands legacy in action sports

    2024-05-28T09:30:00Z

    The Nidecker Group has announced the acquisition of the skate brands Etnies, éS, Emerica and ThirtyTwo from Sole Technology. The deal sees Sole Tech’s founder, Pierre André Senizergues, remain CEO while retaining a minority interest in the brands. Under the leadership of Senizergues, the brands have become pioneers in the ...

  • 2560px-Etnies_Logo.svgz
    News briefs

    Former skate pro returns to Etnies as Creative Director

    2024-04-30T11:38:00Z

    California-based footwear brand Etnies, founded in 1986 and owned by Sole Technology, revealed that Sal Barbier will be the Creative Director of a newly announced SLB, by etnies line. Etnies Insta Barbier and Etnies were linked in the early 1990s when the former skate pro rode the Etnies ...