The Nidecker Group has announced the acquisition of the skate brands Etnies, éS, Emerica and ThirtyTwo from Sole Technology. The deal sees Sole Tech’s founder, Pierre André Senizergues, remain CEO while retaining a minority interest in the brands. Under the leadership of Senizergues, the brands have become pioneers in the skate and action sports industry, renowned for their innovation in footwear and apparel and their deep community ties.
“This has been an incredible journey, building these beloved brands from the ground up and watching them grow. I am confident that Nidecker, with its longstanding history and rider-owned values, is the perfect new home for our brands,” Senizergues expressed his confidence in Nidecker’s stewardship. ”We share the same values, and they represent the next generation with the energy and scale necessary to ensure that our brands can thrive in new and exciting ways.”
The Nidecker Group, a family-owned entity since 1887, has a rich heritage in action sports, starting from manufacturing wooden wheels and evolving into a leading figure in the snowboarding industry.
Henry Nidecker, CEO of the group, praised Senizergues’s contributions, saying: “We have a deep admiration for Pierre and what he has built. His journey from humble beginnings to creating iconic brands is nothing short of inspiring. We are honored to carry forward the legacy of these brands, maintaining their authenticity and dedication to quality. Our shared values and commitment to the action sports community will drive us to new heights together.”
With this acquisition, Nidecker is expanding into the skateboarding sector and building on its long-standing commitment to action sports.
