Norwegian ski brand Stereo Skis is partnering with Norwegian ski racing legend Kjetil André Aamodt, who will serve as an ambassador and collaborator in the development of the brand’s first FIS-certified ski collection.
Aamodt – the world’s most decorated alpine skier with 20 World Cup medals, including 12 World Cup and 8 Olympic medals (4 Olympic gold, 5 World Cup gold) – has a clear idea of the perfect World Cup ski and has worked extensively on the ski’s characteristics, especially with regard to ice on watered-down courses; a condition that requires skis to have torsional stiffness, dampening properties and a setup that offers sharp responsiveness.
The Norwegian ski brand was traditionally known for its freeride and backcountry skis. With the launch of its new FIS-certified collection, Stereo is turning its attention to the competitive racing market with the goal of reaching the 2026 Winter Olympics.
“Olympic gold has eluded Norwegian ski brands since 1954,” said Stereo Skis founder Jens-Martin Johnsrud. “Not since Stein Eriksen have we seen a company poised to challenge the market leaders. Today, with our partnership with Kjetil, with his unique knowledge and experience from 20 years of racing, it is possible for Norway to compete with European ski manufacturers on the highest and most prestigious level. He’s a winner; he never gives up. He’s exactly what we needed.” And Aamodt added, “The thought of achieving gold for Norway in 2026 with Stereo Skis gives me goosebumps. I couldn’t be more excited to contribute to this goal, to carry forward the traditions and history of Norwegian skiing, and to partner with […] Jens-Martin.”
The launch of Stereo Ski’s 2023/24 FIS-certified Race collection is accompanied by the introduction of a new Race-Carve collection. Both collections launched on Sept. 21 and join Stereo’s 2023/24 collection of on-slope, freeride and touring skis. Stereo skis are manufactured at Åre Skidfabrik in Åre, Sweden, where the production process is powered by 100 percent renewable energy.
