All Stormberg articles
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News briefsXXL starts its own women’s fitness brand
In-house brands are often the most lucrative products for retail chains. Now XXL has expanded its portfolio with Bounce, a women’s fitness brand.
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ArticleXXL misses target in Q3: “Neither proud nor satisfied”
Source: XXL Freddy Sobin CEO Freddy Sobin, in office since May 2023, began the presentation of XXL ASA’s Q3 financial report by saying, “We are neither proud nor satisfied with the results.” The retail company’s sales fell 10.2 percent in the third quarter. At the same time, ...
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ArticleStormberg and XXL enter into a strategic partnership
Sports chain XXL is to buy into the Norwegian clothing, shoes and hiking equipment company Stormberg. Under the agreement, XXL will be an exclusive partner for Stormberg. The collaboration is part of XXL’s strategy to strengthen its investment in its own brands.
