All Supreme articles
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Article
StockX reveals the most traded and fastest growing brands
StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...
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Article
VF Corp. abandons guidance, commences turnaround plan led by former Vans President
Admitting its US business “isn’t working well” and its cost structure is too high, VF Corp. reported its Q2 results with a comprehensive plan to turn around its flagging businesses under CEO Bracken Darrell, who joined the group in late July. Key elements of the strategy focus on fixing its ...
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Article
VF Corp. has a “realistic” turnaround strategy in place
VF Corp., which has begun a rigorous six- to 12-month process to find a new CEO, says it has a plan in place that will improve its sales and profitability fortunes over the next 12 months. It centers on continued growth for its The North Face (TNF), EMEA, and direct-to-consumer ...
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Article
StockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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News briefs
CCM and Supreme produce a hockey jersey
CCM Hockey, the Montreal designer, manufacturer, and marketer of hockey equipment, has collaborated with the New York fashion brand Supreme to produce a streetwear-style jersey. Made of polyester with tackle twill appliqué, the All Stars Hockey Jersey is manufactured in Canada, comes in light and dark colorways, and made its ...
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Article
VF braces for weaker consumer environment, lowers FY outlook
VF Corp is maintaining its full-year revenue growth guidance of 5-6 percent, citing its balanced portfolio and a building recovery in China as two examples, but has lowered expectations on some key financial metrics due to currency headwinds, higher inventory levels and a more promotional environment. The North Face parent ...
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Article
VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
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Article
VF Corp. maps out growth strategy, trims FY23 outlook
EMEA plays a key role in the company’s growth strategy.
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News briefs
Emilio Pucci collaborates on a capsule with Supreme
For spring 2021, Emilio Pucci is releasing a capsule collection with Supreme, the American streetwear brand recently acquired by VF Corp. The collection comprises 14 items including a silk jacket, waterproof nylon sweats, shirts and T-shirts, a hoodie and pants, a football jersey and shorts and accessories such as sunglasses, ...
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News briefs
The North Face and Supreme launch new collaborative outerwear line
The North Face (TNF) and Supreme have teamed up once again on a line of clothing, this time designed for extreme cold weather and high alpine conditions. The line is centered around TNF’s Summit Series. The range, made exclusively for Supreme, which belongs to the same group since Dec. 28, ...
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Article
VF is positive about 2022 as growth accelerates
VF Corp ended its fiscal year on a high note, prolonging a recovery that started in the second quarter. For the fourth quarter ended March 31, the company confirmed that its momentum is accelerating, delivering revenues that increased by 23 percent to $2,582 million, or by 19 percent in constant ...
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News briefs
VF completes the acquisition of Supreme
VF Corp. reports that it has completed its previously announced takeover of Supreme®, the iconic American streetwear brand, for an aggregate base purchase price of $2.1 billion. The final price will be subject to customary adjustments for cash, indebtedness, working capital and transaction expenses. VF expects the brand to ...
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News briefs
S&P downgrades VF on Supreme’s acquisition
Standard & Poor’s has downgraded VF Corp., citing the high debt/Ebitda leverage of more than three times that will result from its planned $2.1 billion acquisition of Supreme. S&P thinks that a leverage of more than two times will persist at least until the fiscal year ending in March 2023, ...
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Article
VF acquires Supreme
VF Corp. has announced a definitive agreement to acquire Supreme, a young and cool American streetwear brand that has become an iconic symbol of a countercultural approach to fashion. Details have yet to be finalized, but the $2.1 billion transaction is expected to close before the end of 2020. Investors ...