All Sweet Protection articles
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News briefsActive Brands promotes Øystein Bråta to new CEO
Source: Active Brands via Norsk Sportsbransjeforening Øystein Bråta Active Brands, the parent company of brands such as Kari Traa, Sweet Protection, Dæhlie, Johaug and Bula, has promoted Øystein Bråta to the role of CEO. He succeeds Christophe Merkel, who has been appointed Chairman of the Board after ...
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ArticleSweet Protection and Kari Traa are realigning in Central Europe
The Norwegian sportswear and equipment company Active Brands is realigning its activities in Central Europe. The focus is on the two main brands Sweet Protection and Kari Traa in the DACH (Germany, Austria and Switzerland) market. The aim of Active Brands’ reorganization is to offer existing and new retail partners ...
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