All Tennis Australia articles

News briefs

Australian Open tests event-driven retail model

2026-01-19T16:32:00Z

Tennis Australia’s Fed Square pop-up blends merchandise, art, and activations to test if temporary retail can extend major events beyond venue gates.

News briefs

A new ATP-WTA event with mixed teams from 2023

2022-11-01T08:03:00Z

The ATP and WTA have announced that the United Cup, a new mixed teams event, will launch the 2023 tennis season in Australia. The event, presented in partnership with Tennis Australia, will showcase teams from 18 countries, with the best men’s and women’s players competing together. The matches will take ...

News briefs

Tennis Australia launches its own venture capital fund

2021-08-06T16:40:00Z

Tennis Australia, the governing body for tennis in Australia, has announced the creation of Wildcard Ventures, a new entity that will identify and invest in early-stage companies focusing on technologies across sports, health and entertainment. Tennis Australia is the latest sports organization to launch its own venture capital fund to ...