The Lycra Company, established earlier this year as the owner...

2019-11-28T00:00:00

The Lycra Company, established earlier this year as the owner of the Lycra brand portfolio of elastane fibers, has launched a trademark-protection campaign called “Zero Tolerance.” The logo shows a pair of legs clad in the brand's red hosiery and reads: “Zero Tolerance of Brand Infringement.” The apparent purpose is ...

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