All Timberland articles – Page 3
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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News briefsTimberland expands Timberloop recycling program to Europe
Around this year’s Earth Day, Timberland announced several initiatives within its CSR program, the most interesting being the expansion of the Timberloop take-back program into the U.K., Germany, France and Italy, with more European markets to follow. The recycling program allows consumers to return their worn Timberland footwear, apparel or ...
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Article
VF is positive about 2022 as growth accelerates
VF Corp ended its fiscal year on a high note, prolonging a recovery that started in the second quarter. For the fourth quarter ended March 31, the company confirmed that its momentum is accelerating, delivering revenues that increased by 23 percent to $2,582 million, or by 19 percent in constant ...
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ArticleTimberland to set up regenerative rubber supply chain for footwear
Timberland, along with its parent company VF Corp. and its sister brands Vans and The North Face, is partnering with Terra Genesis International in Thailand to build what they claim will be the footwear industry’s first regenerative rubber supply system. Timberland plans to pilot its first regenerative rubber footwear in ...
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News briefs
Patent office finds Timberland’s iconic boot design too generic
The U.S. Patent Office’s Trademark Trial and Appeal Board denied a bid by VF Corp. to register the design of Timberland’s iconic Yellow Boot, concluding that it lacks sufficient acquired distinctiveness. The board noted that there was no evidence that competitors were trying to intentionally copy the boot’s trade dress, ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
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News briefsSusie Mulder is Timberland’s new global brand president
VF Corp. has appointed Susie Mulder as global brand president of Timberland, a big VF brand that has been performing less than others lately. She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and CEO, Steve Rendle. She will ...
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News briefsVF opens its first multi-brand store
VF Corporation has opened its first multi-brand store on a surface of 2,000 square meters on three levels in a landmark building near Milan’s cathedral. Named after its address, Orefici11 carries three brands – Timberland, The North Face and Napapijri – with dedicated show windows for each brand and dedicated ...
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ArticleVF expects some improvement in the second quarter
Despite posting steep declines in revenues and earnings for its first quarter ended on June 30, the management of VF Corp. insisted that the company is in a strong position to get through the coronavirus pandemic because of its “financial and operational rigor” and the progress it has made in ...
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News briefs
Timberland hires new VP of global marketing
Timberland hired Drieke Leenknegt in June to be its vice president of global marketing, joining its global leadership team. She is succeeding Argu Secilmis, who has become vice president of global apparel. Leenknegt will be liaising with the brand’s regional marketing teams in the Americas, Asia-Pacific and Europe, the Middle ...
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News briefs
Timberland rewards patience with new trees
(OIC) According to Reuters, Timberland has since August been encouraging customers to choose four- to eight-day delivery, rather than standard three-day service. In exchange for every such exercise in patience, the outdoor brand will plant a tree. As a rule, of course, the slower the delivery, the less it costs ...
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Article
VF lowers its outlook
In releasing its results for its third quarter ended on Dec. 28 on Thursday, VF Corporation said its business so far this year has performed at the high end of its group’s long-term growth objectives, but the management admitted that it will not be able to meet the targets it ...
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