All Tonal articles
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News briefsTonal is reportedly looking for fresh funds or possibly a buyer
According to an exclusive report by The Information, Tonal, a celebrity-backed home fitness start-up, has explored options, including a sale. According to the report, the company spent heavily last year on new brick-and-mortar showrooms, new hires and marketing, including a commercial featuring Serena Williams, and has been trying to cut ...
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News briefs
Tonal seeks to raise $100 million in financing
Bloomberg reported that Tonal Systems is seeking $100 million in financing in a deal that would value the company at $1.9 billion. The home fitness start-up, launched in 2015 and based in San Francisco, has previously raised money from athletes including Serena Williams, LeBron James, Drew Brees and Mike Tyson. ...
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News briefs
Tonal to release Tonal Live
Tonal is launching Tonal Live, a fitness app with live and on-demand workouts as well as a “social zone” for exchange and goal-sharing between members. Tonal’s founder and CEO, Aly Orady, describes the company’s offer as having “adaptive weights, individualized pacing and form feedback that are customized to our members ...
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News briefs
Tonal mulls IPO after reaching a $1.6bn valuation, with no exports yet
Tonal, which describes itself as the smartest home gym, has not yet shipped or installed its equipment outside the U.S., and its website says it doesn’t have a timeline on when it will make the move. After expanding in all the 50 other U.S. states, it became available in Hawaii ...
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ArticleTonal, Zwift and RunMotion Coach get new financing
The growing home fitness trend inherited from coronavirus-related self-confinement measures is whetting the appetite of investors, commanding high valuations that are nourishing the most promising start-ups and pioneers in connected and personalised fitness like Peloton. More of them have been able to raise new funds after Gymshark and Wattbike. Like ...
