All Transform to Net Zero articles
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News briefsAdidas climate neutrality ad banned by German court
Adidas is ordered to stop promoting its “carbon neutral by 2050” pledge, a court having ruled that its net-zero advertising is misleading.
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ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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News briefs
Nike backs Transform to Net Zero initiative
Nike is among the companies and organizations that have launched Transform to Net Zero, a new coalition to help all businesses reduce their carbon emissions in line with a 1.5°C global warming target. Besides Nike, the founding members are A.P. Moller - Maersk, BSR, Danone, Environmental Defense Fund, Mercedes-Benz, Microsoft, ...
