All Sporting Goods Intelligence articles in Volume 35, Issue 3+4 – Page 2
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ArticleBeyond Yoga announces leadership changes, prepares for expansion
Michelle Wahler, the co-founder of Beyond Yoga, a Los Angeles-based athleisure apparel brand owned by Levi Strauss & Co. (LS&Co.), announced that she will be stepping down as CEO. Nancy Green, former CEO and president of Athleta, will succeed her to support the brand’s continued growth and expansion within LS&Co.’s ...
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News briefsIs this what Tiger Woods will be wearing?
Tiger Woods is gearing up for a much-anticipated comeback on the PGA Tour after a lengthy hiatus, with golf enthusiasts eagerly anticipating the legendary player’s return to the greens at the Genesis Invitational in Los Angeles. Many are also wondering about Woods’ apparel choices for the occasion after Nike and ...
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News briefsSaucony reward consumers for moving their feet with new challenge
The average smartphone user scrolls the length of three marathons in their feeds. Saucony wants to challenge that with a new challenge.
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News briefsPuma and Tencent collaborate to create new e-commerce business
Puma has entered into a strategic partnership with Chinese Internet company Tencent for the 2024 GGP (GMV Growth Plan), aiming to leverage each other’s strengths and enhance their respective operations. Tencent brings to the table a cutting-edge technology-driven social ecosystem. The collaboration aims to establish a new model for enhancing ...
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ArticleANWR Group accelerates positioning of affiliated retail networks
Volatile conditions with wars and conflicts around the world, economic uncertainties and high inflation rates weighed on consumers’ buying mood last year. This posed a particular challenge for medium-sized specialist retailers. The focus of the Germany-based ANWR Group in 2023 was on raising the profile and increasing the profitability of ...
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News briefsMexico withdraws 2036 Olympics bid
Mexico has officially withdrawn its bid to host the 2036 Olympics. The announcement came last week from the President of the Mexican Olympic Committee (COM), Maria José Alcalá, during the unveiling of sponsors for the upcoming Paris 2024 Olympics. In October 2022, Mexico had initially expressed its intention to compete ...
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ArticleOdlo unveils new brand claim, new media campaign
Swiss sportswear brand Odlo has unveiled a new brand strategy, which will be unveiled on Jan. 25 in combination with the company’s most extensive media campaign to date. The strategy, developed with London-based creative agency AKQA, is designed to “reawaken” outdoor enthusiasts and inspire them to seek fulfillment for body ...
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Short stops
Short Stops Week 04, 2024
RETAIL & DISTRIBUTION +++ Decathlon announced plans to open a 2787sqm flagship store in Clerys Quarter, Dublin, Ireland, later this year, which will create more than 50 jobs +++ PRODUCT & MARKETING +++ French ski brand Blackcrows has added US freeskier Lucas Wachs to its athlete team, equipping ...
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News briefsGolf in Spain keeps growing
The number of golf federation members in Spain reached nearly 300,000 (298,959) in 2023, 1.8 percent more than the previous year, of which 297,378 amateurs and 1,581 professionals, according to figures from the Royal Spanish Golf Federation (RFEG). Golf in Spain has experienced five years of consecutive growth, achieving a ...
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News briefsHyperice expands patent infringement lawsuits
Hyperice, a California-based wellness brand specializing in therapy technology, has filed a total of 16 new lawsuits in federal court against Sharper Image, HoMedics, Ekrin Athletics and a dozen other companies that have sold massage guns that allegedly infringe Hyperice’s patented percussion massage technology. The lawsuits encompass both direct sellers ...
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News briefsNike unveils enormous mono-brand store in Singapore
Nike is set to launch its largest mono-brand store in Asia outside of China, in collaboration with Middle East-based retailer GMG, on Singapore’s Orchard Road. The upcoming Nike Orchard store will cover an expansive 2,600 square meters over three floors, offer online-to-offline services and feature exclusive Jordan Brand merchandise. According ...
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News briefsDecathlon announces new leader for global marketing strategy
Decathlon has promoted Erwan Soquet to Global Marketing Strategy Lead. He joined Decathlon in January 2020 as head of the company’s communications for France. Before Decathlon, Soquet worked for nine years at home improvement retailer Leroy Merlin, where he held leadership roles including Director of Communication Strategy, Director of Communications ...
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News briefsCastore and Reiss launch activewear collection
Castore and UK fashion retailer Reiss have unveiled a new collaborative collection, introducing a hybrid lifestyle sportswear line. According to Alex McCart, Head of Menswear Buying at Reiss, the new collection goes beyond traditional athleisure by “combining our design principles with Castore’s technical fabrications to create the ultimate activewear collection.” ...
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ArticleFischer celebrates 100 years
Source: © Fischer Sports GmbH CEO Franz Föttinger (2024) Source: Archive Fischer Josef Fischer in 1959 Fischer is celebrating its 100th anniversary this year. The company was founded in 1924 by Joseph Fischer in Upper Austria, where the headquarters are still located today. From ...
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News briefsAdidas confronts accusations of environmental and worker exploitation
According to a report by the investigative journalism platform Follow the Money, Adidas is facing allegations of contributing to worker exploitation and Amazon destruction in producing its sports shoes. The report suggests that the leather used in Gazelle and Spezial trainers comes from Brazilian meat producers involved in Amazon deforestation. ...
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News briefsFanatics to lay off 218 workers in the US
Sports merchandising giant Fanatics sent a Worker Adjustment and Retraining Notification (WARN) notice to the State of Florida and the City of Jacksonville on Jan. 11, saying it will shut down its fulfillment center at 5245 Commonwealth Avenue in Jacksonville, Florida. The move will affect 218 employees. The layoffs will ...
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News briefsImperial Headwear appoints new National Sales Director
Carl Montanye is the new National Sales Director for Imperial Headwear’s golf department. Montanye comes to the company after 15 years at Adidas Golf, where he was the Eastern US Regional Manager. Other than that, he has over 20 years of working with sales in major sports brands. “Carl is ...
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News briefsLucas Braathen and Atomic launch limited Redster edition
Source: Atomic Redster X9RS Revoshock S Luci, limited to 50 pairs Former Norwegian ski racer Lucas Braathen, who won the slalom globe last season, and Atomic have presented the Redster X9RS Revoshock S Luci in a limited edition. The exclusive version, limited to just 50 pairs, ...
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AnalysisAnalysis: 2023 Market Cap of global Sporting Goods stocks rising 2.4%
Which of the top 86 sporting goods companies performed best, and which lost ground in 2023? Get the figures.
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ArticleStockX reveals the most traded and fastest growing brands
StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...
