Puma has entered into a strategic partnership with Chinese Internet company Tencent for the 2024 GGP (GMV Growth Plan), aiming to leverage each other’s strengths and enhance their respective operations. Tencent brings to the table a cutting-edge technology-driven social ecosystem. The collaboration aims to establish a new model for enhancing the quality and efficiency of consumer services, fostering a stronger emotional connection between Puma and its consumers by creating a consistent online and offline experience.
The partnership seeks to enable Puma to harness Tencent’s diverse online traffic resources and well-established social ecosystem, thereby strengthening its digital infrastructure for a more profound relationship with consumers. A seamlessly integrated online and offline social media matrix will be constructed to build long-term brand resilience.
