All Sporting Goods Intelligence articles in Volume 35, Issue 3+4 – Page 4
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News briefsNFL returns to Europe, first match in South America
By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...
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News briefsSoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024
Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).
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News briefsLamoda kicks off offline retail chain
Lamoda, a prominent Russian e-commerce retailer, has started opening its first brick-and-mortar stores as part of a project to build an offline retail chain in the country. The first two stores have been put into operation in Moscow and Mitishi, a town in the Moscow Oblast. The third store is ...
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News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
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News briefs361 Degrees Intl. provides operational update
Year-over-year sales of 361 Degrees Intl.’s kids’ products rose by 40 percent in Q4. That growth exceeded the year-over-year sales expansion of the Chinese company’s core branded sales, which rose by 20 percent, and its e-commerce business, which increased by 30 percent for the period ended Dec. 31. As for ...
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News briefsAdidas revamps classic Predator boot
In 1994, Adidas introduced the inaugural Predator football boot. Fast forward three decades and the iconic franchise is getting a fresh lease on life with a modern reinterpretation. On Jan. 16, Adidas is set to unveil three revamped models of the shoe, each available in the classic black, white and ...
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News briefsLTA turns down the Saudis
The board of the UK’s Lawn Tennis Association (LTA) has rejected a proposed sponsorship from the ATP and Saudi Arabia’s Public Investment Fund (PIF), the London Telegraph reports. Included in the proposal were two British tournaments, Queen’s and Eastbourne (worth 500 and 250 points, respectively), as well as Masters 1000s ...
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ArticleIntersport Austria motivates children and teenagers to do more sport
To mark its 60th anniversary, Intersport Austria wants to motivate children and teenagers to participate in sports with specific activities because the foundation for a sporty and healthy future is laid at toddler and primary school age. Source: Intersport Austria Thorsten Schmitz, Managing Director Unfortunately, however, the ...
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News briefsRising golf star Min Woo Lee partners with Lululemon
Just as customary, January is the month in the year when we witness sponsor changes within the world of golf. It’s already confirmed that Tiger Woods and Nike are parting ways, and former world number one Jason Day has inked a deal with the rising star Malbon, generating headlines as ...
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News briefsGeographic mislabeling at Boohoo
Boohoo appears to have put “Made in the UK” labels on perhaps thousands of articles of clothes that were manufactured in southern Asia (Pakistan, for example), as we have learned through Business of Fashion. The original – and presumably correct – labels were removed and replaced last year at the ...
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ArticleDecathlon Austria with successful 2023
The international sporting goods manufacturer and retailer Decathlon, headquartered in France, can look back on a successful 2023 in Austria. In addition to encouraging increases in employees and sales, there was also growth in the form of another store. Source: Decathlon Decathlon Austria Managing Director Gábor Pósfai ...
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ArticleRussia faces 50% increase in prices for European sporting goods
In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...
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News briefsCheung named Global Creative Director at Lululemon
Fashion Network reports that Lululemon has appointed Jonathan Cheung as its new Global Creative Director. In this role, Cheung will oversee the company’s design team and report directly to Chief Product Officer Sun Choe. Primarily, Cheung will be tasked with shaping Lululemon’s global strategy, with a specific focus on creating ...
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News briefsPuma’s fair pay practices recognized in Sweden and Middle East
Puma has been recognized for its gender-neutral remuneration practices in Sweden and the Middle East by FPI Fair Pay Innovation Lab, a German NGO that helps companies analyze and improve their pay strategies to ensure fair and equal pay for all employees. In Sweden, Puma has been named a “Universal ...
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News briefsTyra takes over at Gildan ahead of schedule
In an effort to avoid an impending proxy challenge by institutional investors supporting ousted CEO Glenn Chamandy, the Board of Directors of Canadian sportswear brand Gildan Activewear has accelerated the appointment of his successor, Vince Tyra. Instead of Feb. 12, as announced in December, Tyra has now taken over as ...
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News briefsUgg expands sustainability-oriented Regenerate collection
California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...
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News briefsStiga Sports aims to revolutionize padel, launches angular racket
For decades, Swedish Stiga Sports has been at the forefront of crafting world-class table tennis rackets. Their latest groundbreaking innovation, dubbed Cybershape, initially made waves in the table tennis scene with its distinctive angular design. This edgy racket shape is engineered to provide players with a larger hitting surface, an ...
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News briefsFrench sports minister turns into “superminister”
Amélie Oudéa-Castéra, who has been serving as France’s Ministry of Sports and the Olympic and Paralympic Games since May 2022, now has additional responsibilities for national education and youth in what French newspaper Le Monde has called a “superministry.” The appointment follows the designation of Gabriel Attal as France’s new ...
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News briefsFrench government launches France.Sport portal
The French Government has launched https://france.sport, a new portal dedicated to high-level sports in France, defined as “la maison numérique du sport de haut niveau” (the digital house of high-level sports). The new digital platform is fully funded by the Ministry of Sports and the Olympic and Paralympic Games through ...
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News briefsThree bids for FIFA Women’s World Cup 2027
FIFA has confirmed three bids from member associations to host the FIFA Women’s World Cup 2027: two joint-bid submissions and one single-bid submission received from member associations representing three confederations. The bids include a joint submission from the Royal Belgian Football Association, the German Football Association and the Royal Netherlands ...
